Vol 2, No 3 (2003): July-December

In Colombia, due to the war for the territory and to violence, thousands of communities are submitted to forced displacements: this uncontrollable force which today, dislocates, expulses, de-situates millions of people from their spaces and submits them to the dictatorship of intolerance.

In the text, The De-winged Goddess, the body is analyzed as a space and the problem of forced displacements is approached from an esthetical and communicational perspec­tive. In the body expressions of the displaced person, there is a projective representation of his story, of his silent duels, the uncertainty that marks him, the problematic which in essence has restricted his liberty, and of the independence to be decided upon.

Urban, juvenile, cultures, are configured as spaces of identity and socialization of youths for youths, and are strengthened with the weakening of the traditional integration mechanisms (school, family, works religion) and the disrepute of the political institutions, in this context, urban cultural studies acquire relevance, where young people emerge as individuals and as productive groups of Culture because of their ways of understanding and taking on the world.

The juvenile Cultures are confronting the structuring identity, thus we recognize in them the emergence of instable, mobile, current, rootless identities... which confront the traditional notion of identity: fixed, unique, and homogeneous. The renewed juvenile identities are denominated fragmented identities... pre-formative identities, for the identities developed in juvenile cultures are adapted, disfigured, or reconstructed by the young people: they invent their own identity and even more so, they are unfaithful, that is, they resist to remaining any polished, defined, determined, or structured identity.

The collective relationship, juvenile culture-esthetics-identity, opens up a renewed perspective of researching which we are carrying out to the University of Medellin and it pretends to show the core role Which music fulfills as a juvenile identity force which, furthermore, enhances the possibilities of creation and cultural production of the youths for the youths.

The political dimension in the discourse of communication directors on the corporate scene is a part of the research the discourse of the corporate communicator; and it is the result of an interpretation work of the data administered by the communicators of the twelve organizations that constitute the sample. Likewise, the title suggests a rectification which turns out to be indispensable and which has to do with the limits and reaches of the research, since the actors are, in their great majority, directors in the area of communication.

This essay aims at delving into the thesis proposed through the text: “The constitution of the Individual in the Discourse of the Corporate Communicator”, in which the political feature is sustained in the constitution of his identity as a strategist, as well as in the action he unfolds with the publics (internal and external) for the achievement of the organization’s purposes.

Now then, if in the aforementioned thesis, the emphasis was made on the building of the identity; in this case, the analysis is centered into the linguistic statements with which actions, purposes and strategic functions are expressed, which in turn acquire a political feature, as long as the strategist’s position responds to the function of an ally which the organization confers to him. In his condition of an ally, the Communicator will have to harmonize the exercising of a power which is only exercised by those who really boast of it; and hence, he will put his know-how to the service of the institution, a fact which, in the sphere of communication management, is translated into the ability for the symbolic control of the publics with whom the organization is related.

The aforementioned allows us to. argue that, although the communicator’s political aspiration is the positioning of the communication area in the domain of the organization’s high spheres which, in turn represents the acquisition of a prestige for him, the power that he reaches lies within his ability for: congregating wills, orientating the individuals actions, and positioning the organization in the business sphere; That is why it may be affirmed that the strategist communicator’s political action fulfills the role of an absorber or an “earth pole” of the power effects exercised by those who boast of it; and thus, his political purpose is to diminish such effects and to achieve the adhesion of the social actors (publics) to the interests of the institution. Nonetheless, such an action, far from being plain, acquires attention modalities in variances related to the administration’s style, as well as to that of the communicator.

For the effects of sustaining the political dimension of the corporate communicator’s discourse y, subsequently, the modalities his action adopts, the text presents the following structure: firstly, it is about contextualizing and delimiting the notion of politics, as well as its relation to power. Secondly, it analyzes, from the discourse perspective, a corpus of enunciations emitted by the communicators throughout the interview, having in mind the categories of: the action front, political reference, strategic function, and political purposes. Thirdly, an approximations is to the modalities of the communicator’s political action, parting from the identification of common constants or features. Finally, the contingent feature of the political action is approached, under the supposition that such contingency is determined essentially by three variances: nature of the organization, managerial style, and the communicator’s modality of administration.

 América Latina ha experimentado altibajos económicos y políticos con impactos concurrentes sobre las organizaciones y la sociedad en general. Colombia no ha escapado a esta realidad y un componente violento empeora el clima social. Este trabajo resume los des-cubrimientos de un proyecto de investigación cualitativo y cuantitativo realizado en Colombia entre julio y diciembre de 2002. Tres grupos de ‘enfoque, 13 entrevistas de profundidad y una encuesta fueron conducidos en Medellín, Cali y Bogotá para entender el papel social de los profesionales colombianos de relaciones publicas. La fundamentación teórica para la investigación fue la perspectiva que describe la Escuela Latinoamericana de Relaciones Públicas, presentada a la comunidad académica internacional por Molleda en 2001-2002. El primer estudio comprensivo fue realizado en Brasil. En forma similar, un instrumento cuantitativo fue usado para medir las opiniones acerca del papel social de las Relaciones Públicas de un mayor número de practicantes (n= 166) quienes son miembros del Centro Colombiano de Relaciones Públicas y Comunicación Organizacional (CECORP). Este estudio, además, apoya la existencia de cuatro dimensiones de papel social: “Ética y Responsabilidad Social”, “El Bienestar del Empleado”, “El Bienestar de la Comunidad” y “La Armonía con el Gobierno”. Años de experiencia profesional y la educación universitaria están positivamente correlacionadas con la promulgación de las actividades de “Ética y Responsabilidad Social” y, ambos, la comunidad y los factores del gobierno, con el papel social de las Relaciones Públicas en Colombia.

This paper shows the results of a prospective research over the tendencies that can influence upon the marketing proposals and actions throughout the first decade of the millennium, which tarns out to be especially important, in order for those in charge of the enterprise’s commercial action to carry out a strategic planning of their medium term activities. In this paper, the detected possible tendencies, along with the most probable consequences derived from them; are expounded in subject areas, in order to help those who wish to anticipate to what pre-visibly may occur in their field of activity

Hablar de Drácula es hablar de sangre. La literatura de vampiros establece esta asociación casi indivisible en la que el líquido vital de los humanos es fundamental para la inmortalidad de estos míticos seres. El análisis que aquí se presenta es el resultado de varias miradas a la película y de diferentes asociaciones establecidas entre los elementos más reiterativos en la cinta. Se partió de visualización del trabajo cinematográfico, luego se realizó la lectura de la imagen y del sonido, y finalmente se buscaron asociaciones que propiciarán encontrar un sentido más allá del que tiene la simple historia de amor que se teje en la narrativa del film.
Este texto, escrito a seis manos, aborda la sangre con una mirada interrogativa, que ausculta y revisa desde los signos y los símbolos utilizados en la película, y que recorre algunas de las posibles interpretaciones a la puesta en escena de un clásico de la literatura universal

La Esquemática es la parte de la nueva ciencia de la comunicación visual que estudia los esquemas como lenguaje gráfico y la esquematizarían como proceso creativo de diseño.**
En tanto que lenguaje, el mundo de los esquemas se incorpora a los dos grandes soportes histórico–culturales de la comunicación gráfica: la Imagen y el Signo (el texto).