Relevant background before Reading and Writing and the
application of concepts such as written culture (Emilia Ferreiro),
academic literacy (Paula Carlino and Giovanni Parodi), and
literacy (Daniel Cassany) in different researchs lead by some
Higher Education Institutions - with emphasis in our country,
bearing also in mind theoretical-methodological and research
contributions in both Hispano America and other countries as
well -, are presented in this article.

To carry out the proposal Analysis of Post-Electing Arena, ,
MÉXICO 2012, A look from Monterrey and its Metropolitan
Area Opinion leaders, 11 in-depth interviews were conducted
to representatives of political parties, journalists, academics
and representatives of NGOs and CSOs, which were submitted
to a subsequent detailed analysis supported by Nvivo program,
so that from their perspective as leaders of the regional setting
opinion, they would contribute to answer the research objective
that guides us: to comprehend the perception towards the
political culture of the opinion leaders in the state in the postelecting
Arena, Mexico 2012. During the ethnographic work, it
was emphasized on the contribution and impact of traditional
media and social networking to the knowledge of the electing
process in citizens.

This article poses challenges that the analysis of the current status of environmental culture brings; even when the university is considered the institution for disclosing knowledge and educate citizens who promote ideas, decisions and behaviors contributing to the sustainable environmental development. Environmental realities which originate the current arena were characterized, so from the contribution of interest groups, the construction process of a possible and desirable arena may be started. The documental analysis, revision of courses of study and the survey were the methodological strategies, which contributed to the theoretical documentation, the interpretation of evidences, and the interaction of researchers with actors and their realities.

Results evidenced that in Universidad Pontificia Bolivariana, Montería campus, man-society-nature relation has been affected by the use and savings of raw materials, energy, and water; solid and liquid residues handling; use common zones; environmental analysis in courses of study; appropriation of the citizen; use of communication for generating social transformation processes, and development of research and social projection projects in environmental issues

Contemporary television fiction series is frequently described from concepts such as narrative risk, creativity, originality, and also transgression of technical and argumentative topics. However, some analyses conducted from epistemological non-hegemonic approaches, such as Gender Studies, feminist studies, studies on men and masculinity, LGBTI studies or Queer Theory, among others, have found that such transgressions are not always produced in relation to gender identities. Through a theoretical and aesthetic methodology, this article offers a tour through paradigmatic series with the purpose of making a reflection on the presence or absence of gender binary system

This paper pretends to show the transition of the mass culture concept to the mediate culture concept. In that process playes a very important the mass media and the infor­mation and communication technology that moves the person of the communication, who is seen as an abstract and an amorphous person at the mass culture, to a person that produces sense from the consumption like a potential Emerec (émetteur-récepteur): sender-receiver. The development of this concepts will be done through the critical reconstruction of the history development of the analysis of the media and the infor­mation and communication technology. This writing is done from the Communication, thinking it as its fundamental epistemology competence.

The topic of native and ethnic radio, as part of the lack of
research on radio in Colombia, has been poorly developed
(Cuesta Moreno, 2012a, 2012b). This article shows three study
cases: Radio Nasa of Nasa Community, Jujunula Makuira of Wayuu
Community, and Al A With A Wan program of native community
from San Andrés island; it also explores the identity perspectives
that find negotiation spaces in radio production, especially the
relationship of their collective identity and the way it affects or
determines its linguistic use. This research is based on a threestage
process where producers (practice communities) (Wenger,
1998) make a reflection on their function and issue concepts on
the way their identity is reflected from the construction of their
programming. Results show that several levels of affiliation to
several identification facets make it possible to relate, in several
manners, the communication work of radio and that these
identifications present in the practice communities have a real
impact on the linguistic radio production of each community.

El artículo Un acercamiento a los videos-clips de hip hop en Medellín hace parte del proyecto de investigación Mediaciones musicales juveniles desarrollado por el grupo Discurso, Organización y Política de la Universidad de Medellín dirigido por la profesora Ángela Garcés Montoya. El texto conceptualiza, en una primera parte, el vídeo clip y de dónde proviene, identificando sus principales características y
los variados elementos estéticos propios de su lenguaje audiovisual. En la segunda parte se realiza un análisis estético del vídeo clip en América Latina, relacionando agrupaciones reconocidas en Latinoamérica como Aterciopelados, Molotov y
Plastilina Mosh; y por último, nos acercamos al estudio de las propuestas estéticas locales, propias de los videos-clips de hip hop en la ciudad de Medellín, que son el resultado de una forma particular de producción y expresión juveniles.

Based on an ethimological, scientific and historical analysis on the concept of Corporate and Neocorporativism, the author gives a precise meaning to these concepts, which in many cases are ambiguous and lead to serious confusions.

Next, the aim is to answer to question as to how it happened the transition from Economy of Production to Economy of Information. The paper takes account of all information, cybernetical, communicational and techno-scientifical. to integrate this diversity. The author claims that the revolution in services which focused in human resources, quality and organizational culture, brought about the existence of three specifics worlds: institutional, organizational and marketing.

This article has been written thanks to the confluence of vital experiences and knowhow’s that grouped their thoughts and explorations in order to set them into collective questioning and reconstruction. Behind this encounter lies an interdisciplinary perspective that attempts to bring forth a common ground to some concepts elaborated within Anthropology, Social work, Communication, Esthetics, and Research processes.

The text is an outcome of the research: Musical Juvenile Mediations, developed in the Faculty of Communication of the University of Medellin (Colombia) and directed by Angela Garcés Montoya who, assisted in this research by Andrés Lopez, dialogues with Medina OXOC: a Rap singer, a Social-work student in the University of Antioquia, and an active teacher in the School of Juvenile Animation.

El presente artículo es escrito gracias a la confluencia de tres investigaciones que inesperadamente juntan sus pensamientos y búsquedas, para ponerlos en cuestión y reconstrucción colectiva. Detrás de este encuentro hay una perspectiva interdisciplinaria que trata de poner en común conceptos construidos desde la Antropología, la Psicología, el Trabajo Social y la Comunica-
ción; se trata de las siguientes investigaciones:

Culturas juveniles contemporáneas. Una aproximación antropológica. Investigación desarrollada en la Facultad de Comunicación, Universidad de Medellín (Colombia) con el apoyo de la Facultad de Comunicación y la Vicerrectoría
de Investigación; dirigida por Ángela Garcés Montoya.

- Construcción psicosocial de la identidad juvenil entre los hip hopper´s”, realizada por Paula Andrea Tamayo psicóloga de la Universidad de San Buenaventu- ra, co-investigadora de la línea Identidades Juveniles Contemporáneas.

- Tendencias de los procesos de articulación juvenil promovidos por las organizaciones
juveniles en la ciudad de Medellín por José David Medina Holguín, estudiante de Trabajo Social de la Universidad de Antioquia. Además es hopper de los grupos Sociedad FB7 y Bellavista Social Club con los cuales ha producido dos trabajos fonográficos: “En Medio de la Guerra” y “Camino al Barrio”.

Estas investigaciones concentran sus esfuerzos en reconocer y visibilizar el mundo hip hop existente en los espacios públicos urbanos contemporáneos de Medellín, validando expresiones y propuestas que actualmente los jóvenes hoppers le hacen la ciudad. En ese sentido, éste texto será presentado en cada uno de los espacios de confluencia y encuentro de la escena hip hop de Medellín.

In this article, we talk about intercultural communication from a pragmatic point of view. We will present, in detail, interaction notions, context, culture, and the proxemic theory. These factors will serve as a reflection around testimonies provided by an intercultural communication seminar held at the campus of Lovaina the New, in Belgium. Finally, we will present some notions of cultural shock, negotiation, and meta-communication, as key concepts to face conflicting intercultural relations and for achieving a satisfactory cultural integration.

Urban, juvenile, cultures, are configured as spaces of identity and socialization of youths for youths, and are strengthened with the weakening of the traditional integration mechanisms (school, family, works religion) and the disrepute of the political institutions, in this context, urban cultural studies acquire relevance, where young people emerge as individuals and as productive groups of Culture because of their ways of understanding and taking on the world.

The juvenile Cultures are confronting the structuring identity, thus we recognize in them the emergence of instable, mobile, current, rootless identities... which confront the traditional notion of identity: fixed, unique, and homogeneous. The renewed juvenile identities are denominated fragmented identities... pre-formative identities, for the identities developed in juvenile cultures are adapted, disfigured, or reconstructed by the young people: they invent their own identity and even more so, they are unfaithful, that is, they resist to remaining any polished, defined, determined, or structured identity.

The collective relationship, juvenile culture-esthetics-identity, opens up a renewed perspective of researching which we are carrying out to the University of Medellin and it pretends to show the core role Which music fulfills as a juvenile identity force which, furthermore, enhances the possibilities of creation and cultural production of the youths for the youths.

En este artículo el autor se ocupa del problema de la inmigración. Ésta es una mirada crítica que parte de la mirada de los medios como uno de los principales instrumentos de construcción de imágenes de identidad y alteridad y por
lo tanto como actores directos de la construcción de la imagen de la inmigración. Las imágenes que se asocian a la inmigración suelen alimentar la estigmatización social de determinados colectivos de inmigrantes. Según el escritor con gran frecuencia se suele representar la inmigración como si fuera una foto fija, sin perspectiva histórica ni sociológica. El problema se plantea
cuando un determinado colectivo aparece en los medios de comunicación solamente en situaciones de conflicto. Esta asociación es tanto o más peligrosa en cuanto se empieza a considerar que el conflicto es inevitable dadas las características culturales de los inmigrantes. Así se empieza a construir un
discurso en que se señala que algunos inmigrantes son incompatibles con nuestra cultura, nuestros valores y nuestro sistema social. Con una visión esencialista y ahistórica de la cultura española se teme que los inmigrantes la
contaminen. La mirada esencialista es ciega y miedosa. Es ciega porque oculta que toda cultura es un producto que se está haciendo permanentemente, a partir de la mezcla de elementos de distinto origen. El esencialismo identitario es también miedoso porque siempre ve la relación entre culturas como una
pérdida. Finalmente, el texto aborda algunas de las recomendaciones del Consejo de lo Audiovisual de Cataluña sobre el tratamiento informativo de la inmigración.