@article{Merino Arribas_Repiso Caballero_1, title={Colombian advertising agencies as domestic and international marketing agents}, volume={14}, url={https://revistas.udem.edu.co/index.php/anagramas/article/view/1700}, DOI={10.22395/angr.v14n28a3}, abstractNote={<p>This article presents a retrospective statistical analysis of the nationality of two elements: the advertising agencies based in Colombia with the largest number of awarded commercials within national and international festivals and the brands that these commercials represent according to the data collected by UNIR Ranking of Latin-American Advertising (2012-2013). The results show that, on the one hand, these companies are domestic and international marketing agents, and, on the other hand, the largest number of awarded commercials are those related to national resources and topics.</p&gt;}, number={28}, journal={Anagramas Rumbos y Sentidos de la ComunicaciĆ³n}, author={Merino Arribas, AdoraciĆ³n and Repiso Caballero, Rafael}, year={1}, month={1}, pages={51-66} }