Anagramas Rumbos y Sentidos de la Comunicación 2023-01-11T13:07:39+00:00 Mauricio Andrés Álvarez Moreno Open Journal Systems <p align="justify">DOI:&nbsp;<strong><a href="" target="_self">10.22395/angr</a></strong> <br><br><em>Anagramas Rumbos y Sentidos de la Comunicación</em>, is an editorial endeavour that aims towards publishing new knowledge in the communication field. <em>Anagramas Rumbos y Sentidos de la Comunicación</em> Comunicación understands communication as a compression tool through the scientific research of the different phenomena that compounds the becoming of our societies while expanding and intertwining with cultural dynamics. <br><br>The journal has existed since 2002. Nowadays, it publishes both a print and an online version that allows its access from anywhere around the world. The two versions published every year give a deep look into a wide array of topics of interest for communication researchers. <br><br>In that same line, the journal has a compromise for broadcasting in different scenarios its collaborations, publishing in an open format all of its texts and sharing with its authors and reviewers both the printed and online versions; the journal also has ethical commitments aligned with the COPE Ethical Guidelines for Peer Reviewers, is widely visible in different databases and counts with orcid and DOI standardization in search engines.</p> Anime in Colombia: Exploration from Uses and Gratifications in the University Population of Cartagena de Indias 2023-01-11T13:07:39+00:00 Tania Lucía Cobos Natalia Robledo Rodríguez Francisco Arias Álvarez <p><em>Anime </em>is a Japanese audiovisual product with great popularity and consumption around the world, including Colombia. This study presents an analysis, from the Uses and Gratifications perspective, of the relationship between <em>anime </em>and the university population of Cartagena de Indias (Colombia), both students and professors, in order to understand how they consume it. They sought to identify the main reasons why consumption began and why it is sustained, measuring in turn the satisfaction obtained and how it has influenced their daily lives. The methodology was quantitative with an exploratory and descriptive scope. A mixed survey was applied through SurveyMonkey between March and May 2019 and 350 valid responses were received. Among the main findings, it was found that more than half of the participants began watching anime because it is different, complex, and diverse from other cartoons, as well as because of the aesthetics and drawing style. The main need they satisfy when consuming it is entertainment, to which they give a very high degree of satisfaction, and followed by learning. Likewise, it has inspired them to introspect about their lives, understand life better and grow up as a person. Similarly, they are aware of the influence it has on them, as well as the stimulation they receive to consume other Japanese cultural products.</p> 2023-01-03T00:00:00+00:00 Copyright (c) 2022 Anagramas Rumbos y Sentidos de la Comunicación The Influence of Branding Communication Through Packaging on the Selection of Food Products in Spain: Analysis of Family Biscuit Packaging 2023-01-11T13:07:39+00:00 Daniel Guerrero Navarro Carmen Cristófol-Rodríguez Miguel Ángel García-Muñoz <p>Communication in the food industry builds brand value and is a determining factor transmitted, among other channels, by product packaging. Packaging is present in the final product selection process and has a major influence on the purchasing decision.All communication in the food industry is regulated by precise legislation, as messages alluding to health are very frequent and are used as a lure for the purchaser, forming the branding of brands. This research identifies and analyses different elements and factors that lead to the choice of one product over another, through a sample of seven brands of biscuits on the Spanish market, by means of an exhaustive content analysis of their packaging. The ingredients considered to be more natural, as well as the health benefits of the product, are the most important elements among those considered to be objective. The brand is the most relevant subjective element to persuade consumers. Children receive additional subjective stimuli, based on figures, shapes and colours adapted to their segment in order to attract their attention.</p> 2023-01-03T00:00:00+00:00 Copyright (c) 2022 Anagramas Rumbos y Sentidos de la Comunicación Quantitative and Qualitative Analysis of False News about COVID 19 in Colombia 2023-01-11T13:07:39+00:00 Lina María Leal Villamizar Sonia Milena Torres Quiroga <p>In the midst of the global fight against COVID-19, another evil is occurring: <em>disinfodemia</em>, a term that refers to the massive circulation of false information related to the virus, which helps to increase uncertainty and the number of infected or dead people. In the world, more than 6,000 pieces of information have been disproved, 9 % in Colombia, thanks to the journalistic teams of <em>Colombia Check</em>, <em>La Silla Vacía</em>, <em> </em>and <em>AFP</em>. The purpose of this work is to identify and study, through content analysis, 549 disinformation or inaccurate information that circulated in the country in relation to the pandemic, during the year 2020. A count was made of the false information, as well as of the categories established by the checking media, in order to determine their degree of falsehood, Media and channels through which they circulated, authorship, formats and types of misinformation, among others. The analysis reveals that social networks are 87,4 % of the spaces where false information circulates the most; however, the media and some public figures also contribute to a lower percentage of the problem, with 17 %. The vaccine we propose focuses on the education of future journalists so that they can exercise the necessary verification of the growing amount of information that invades society, and that citizens recognize the veracity of the sources of the information to which they have access. These are ways to combat disinfodemia, which can be as lethal as the virus itself.</p> 2023-01-03T00:00:00+00:00 Copyright (c) 2022 Anagramas Rumbos y Sentidos de la Comunicación Analysis of the Readings of Journalistic Caricatures by University Students 2023-01-11T13:07:38+00:00 Carlos Urrego Juan Sebastián Ramírez Llanos <p>This article collects the conceptions built through the journalistic caricatures published in Colombian mass media, and the way in which university students re-signify or appropriate said communicative product. After reviewing the conceptual elements about this product of the journalistic genre of opinion in which its types, categories, uses, graphic resources used and the impact they have on the construction of reality are defined, an instrument was applied to 150 university students, with whom the study analyzed the way of reading cartoons to identify changes in understanding, mood, and type of reception to the iconic information recorded there through a measurement instrument based on aspects of the Likert scale so that the participants could qualify a group of 10 cartoons published in different media. We sought to understand the way in which the public object re-signifies or appropriates said journalistic product and the impact it has on the way of reading events. It is concluded that the journalistic genre of opinion and caricature, as one of its expressions, maintains a close relationship with the way in which university students understand their context, but the existing gap between information and this age group is confirmed. It was found that young people who watch cartoons use them to reaffirm their convictions but little to make interpretations of reality that are dissimilar to their own.</p> 2023-01-03T00:00:00+00:00 Copyright (c) 2022 Anagramas Rumbos y Sentidos de la Comunicación