To democratize communication has been a historic concern in critic communication studies in Latin America. However, characteristics currently assumed by media/citizens/information relation, from mediation processes at a public level, have led prior media which think in democratizing actions in media to crisis and have made possible - at the same time- the emergency of novelty experiences in this field.

This paper will present some characteristics of media/citizens/information relation in current Latin-American democracies, and analyze –in general terms, limitations presented in prior ways of thinking democratizing actions in the field of communication media. It will also present central research aspects on organizations’ experiences which are stated as a recently communication democratization objective (media social watch, citizen watch).

Based on data and information both Anthropology and Communication Science, we take up in this paper the question about the other different and generally or commonly excluded. From Anthropology, we Insist In the Invitation to assume the knowledge of alterity as a possibility and not as anomaly. In a violent and excluding context with all the risk derived from modernity. And from the Communication, we center our 

attention in the various devices and tools to configure presence and Insistence of other in world where
what is at stake is the capacity to give including dimension to public aspects.

Considering what happened on September 11/01 in New York as maximum expression of irruption of East
into West, we touch upon such characters as terrorists and drug traffickers or drug lords who certainly
challenge the assumptions on which multiculturalism and interculture are based. In this context, media
act is a representation producers, a role in which they show their classifying as stigmatizing power under
the appearance of technological neutral mediating.

A spokesperson is a speech-holder, that is, a person designated by an organization in order to express the authorized messages on its behalf. His/her work is transcendent since the opinion or information delivered to a specific public operates as a guide for decision makings, so that those who receive the message would adopt a position towards the organization.

Much more than mere technical recommendations on how a spokesperson should operate, this text presents some stories and anecdotes in order to illustrate its tran­scendence in the organizational communicative processes, its formation needs, the communication abilities it requires, and some clues so that the organizations make take advantage of their stardom role in critical moments.

The theoretical approach that visualizes in this text does not try to be a finished frame, of the informational society, the production systems and the technology, on the contrary it is the pretext for a boarding of the analysis of these dimensions. In such sense the article proposes the complex glance of the society, the technology and the production systems like expressions that are renamed of dialectic way, considering that? La technology shapes a certain sociocultural organization and the society use the technological innovations that take body in her? In this theoretical approach, the individual relation is not discussed of direct way informational society, nevertheless this is an implicit one that is developed of cross-sectional way in the text. Subject that without a doubt requires a special dedication, since a study of the informational society cannot let contemplate the type of culture and individual that is influenced by this, it having like premise that the human being factory tools and, somehow, the tools also make the human being. This article contemplates three parts: First it presents/displays the informational paradigm from diverse theoretical approaches. In the second part one approaches the production systems that nave predominated in the western society in relation to the technological development and in a third section the technological concept is added/sunk from the glance of diverse authors.

This paper pretends to show the transition of the mass culture concept to the mediate culture concept. In that process playes a very important the mass media and the infor­mation and communication technology that moves the person of the communication, who is seen as an abstract and an amorphous person at the mass culture, to a person that produces sense from the consumption like a potential Emerec (émetteur-récepteur): sender-receiver. The development of this concepts will be done through the critical reconstruction of the history development of the analysis of the media and the infor­mation and communication technology. This writing is done from the Communication, thinking it as its fundamental epistemology competence.

This paper Intends to tackle the topic of company communication media and
their role in interpersonal communication processes in middle-size organizations
of service sector in Medellín city (Colombia). The scope of this research is based
on the research Project: “More media than communication in organizations: evaluation of relation between internal media communication and information and interpersonal communication inside middle-size organization of service sector in Medellín city from a Corporative communication perspective,” a research in progress by CORPUS (Corporative Communication)Research Group, adscript to Universidad de Medellín School of Communications, and recognized in Category C by Colciencias.

This project clearly supports the statement that organizations under analysis
develop different communication processes with their audiences, mainly internal
processes directed more to information that to communication which impact
interpersonal communication processes. Middle-size organizations analyzed use
more mass media than communication media, because they rely more in the
mass media than in possible human interactions, thus preventing human
interactions and generating an information society and a mass society, every
day further from its essence: society

The text discuss the urban space as a semiotic and comunicational space. The city passes to be seen (and it also passes to be interpreted) as a scene for many lexias and public registrations. Grafitti, monuments, plates of signalling, outdoors and a infinity of other significant articulations configure the metrópolis as an inhabited text, permanently rewritten. Such assumptions ¡n allow them to understand, as prompt focus of our empirical work, the city of Porto Alegre, situated in the south of Brazil, as a field for many discursive’s coexistences.

This article aims to demonstrate how the speechs known as being of the communication field are appropriated by the labor world as part of the strategy to build the consensus around the enterprise goals, establishing one approach of the citizen as consumer In this paper we analyze the importance of the communication in the labor world by means of the transformations that happened starting from the restructuration of the production processes and the use of information technologies. As well, through the analysis of the concept of communicative action and communicative reason that have being in the strategies of speech changing of the internal communication vehicles of the big corporations. This way, we want do demonstrate that the communicative rationality do not consider the social praxis in the understanding of the comunication.

This work is needed for the relation which should exist between Administration and Communication like two proper things to do in the human condition. Plan the question about what is the human should be the iniciation for administrators and communicators in the field of the organization. However, both disciplines don’t know the conception which doean’t have a reason, which privileges administration and communication from things, without including the people which use Instruments to achieve something determined. From this optic, the man is at the same time half and final.

Polars like subjetive-objetive, science-spiritual, reason-emotional, culture-nature, interior-exterior, mith-reality with each respective scale of grays, like the interaction they do, should coexist in the definition and the comprehension of the multidimensional man.

The search of a human that makes is the idea inspired by this project, results to be pertinent in the occidental truth is prefered the answers, the recipes and the saving formulas, beside the answers about the same how to do from this structure is not escape the administrators and communicators cannot escape from the organization.

Beside the respect for the people, it is only the respect to their identity -the human condition and the singularthe Administration and the Communication of today should propuse the respect of nature, towards the human beings that coexist of the planet. The discovery of the human genome said that the human beings are not superior from the rest of the species of nature, they are only different.

The text goes through a vast bibliographical journey in order to present and hold the functions, structures an location of the communication offices in the Spain organizations. The article is based on a research done whit 300 communication units in Andalucía, Spain.