This work seeks to characterize the image of former Colombian President Álvaro Uribe Vélez (2002-2010) as crafted in Matador’s cartoons published in the Colombian newspaper El Tiempo during three relevant periods in his two governments (2004, 2006, and 2010). From a semiotic perspective, mindful of visual and verbal signs that make cartoons, we analyze the satirical framing from which the political cartoon operates based on the topics addressed, the characters that are represented, and personality that can be identified in the presidential character. A correspondence analysis —a multivariate analysis technique— also allowed us to study whether there are variations between the personality traits identified in Uribe Vélez’ character in each of the aforementioned periods. It is concluded that the political cartoons constituted a symbolic struggle for the depiction of the president, given that Matador focused on the negative aspects of his actions, as well as associated some of his decisions judged as positive by the public with negative facts and features, and questioned the ethos built by Álvaro Uribe Vélez in his speech. It was found that the shortcomings in the five dimensions of personality traits identified in the depiction made by Matador (competence, integrity, emotional stability and decision-making, loyalty and responsibility, charisma and empathy) varied in some situations during the two terms, depending on the political agenda. Thus, the features identified in the character are interpreted as a composite and dynamic satirical ethos.

This article presents a retrospective statistical analysis of the nationality of two elements: the advertising agencies based in Colombia with the largest number of awarded commercials within national and international festivals and the brands that these commercials represent according to the data collected by UNIR Ranking of Latin-American Advertising (2012-2013). The results show that, on the one hand, these companies are domestic and international marketing agents, and, on the other hand, the largest number of awarded commercials are those related to national resources and topics.

A dimension is, in general, a space and a time through which some individuals, who may experience some events, develop their activities. It is an aspect or a facet of something. This text expounds how in the middle of the crisis, Colombia has entered an unknown dimension. Communication has turned into a possibility to search for a new phase for the country, since Colombians have lost hope and started to assume that this is a permanent state and not a circumstantial affair.

The means have been quite inferior to the challenge ex-pounded by society. A nation that lives a reality like ours can hardly boast about having a good communication; there-fore, this text approaches how a Colombian perceives the crisis through his own experience, the experience of others, and through the media.

After expounding facets of massive and alternative means of communication, the text proposes communication as an alternative for the building of a different nation: a task which should be addressed from within institutions, companies, the various community groups to include new perspectives in the processes of intra-personal, interpersonal and mass communication..