This paper pretends to show the transition of the mass culture concept to the mediate culture concept. In that process playes a very important the mass media and the infor­mation and communication technology that moves the person of the communication, who is seen as an abstract and an amorphous person at the mass culture, to a person that produces sense from the consumption like a potential Emerec (émetteur-récepteur): sender-receiver. The development of this concepts will be done through the critical reconstruction of the history development of the analysis of the media and the infor­mation and communication technology. This writing is done from the Communication, thinking it as its fundamental epistemology competence.

This paper Intends to tackle the topic of company communication media and
their role in interpersonal communication processes in middle-size organizations
of service sector in Medellín city (Colombia). The scope of this research is based
on the research Project: “More media than communication in organizations: evaluation of relation between internal media communication and information and interpersonal communication inside middle-size organization of service sector in Medellín city from a Corporative communication perspective,” a research in progress by CORPUS (Corporative Communication)Research Group, adscript to Universidad de Medellín School of Communications, and recognized in Category C by Colciencias.

This project clearly supports the statement that organizations under analysis
develop different communication processes with their audiences, mainly internal
processes directed more to information that to communication which impact
interpersonal communication processes. Middle-size organizations analyzed use
more mass media than communication media, because they rely more in the
mass media than in possible human interactions, thus preventing human
interactions and generating an information society and a mass society, every
day further from its essence: society

The text discuss the urban space as a semiotic and comunicational space. The city passes to be seen (and it also passes to be interpreted) as a scene for many lexias and public registrations. Grafitti, monuments, plates of signalling, outdoors and a infinity of other significant articulations configure the metrópolis as an inhabited text, permanently rewritten. Such assumptions ¡n allow them to understand, as prompt focus of our empirical work, the city of Porto Alegre, situated in the south of Brazil, as a field for many discursive’s coexistences.

This article aims to demonstrate how the speechs known as being of the communication field are appropriated by the labor world as part of the strategy to build the consensus around the enterprise goals, establishing one approach of the citizen as consumer In this paper we analyze the importance of the communication in the labor world by means of the transformations that happened starting from the restructuration of the production processes and the use of information technologies. As well, through the analysis of the concept of communicative action and communicative reason that have being in the strategies of speech changing of the internal communication vehicles of the big corporations. This way, we want do demonstrate that the communicative rationality do not consider the social praxis in the understanding of the comunication.

This work is needed for the relation which should exist between Administration and Communication like two proper things to do in the human condition. Plan the question about what is the human should be the iniciation for administrators and communicators in the field of the organization. However, both disciplines don’t know the conception which doean’t have a reason, which privileges administration and communication from things, without including the people which use Instruments to achieve something determined. From this optic, the man is at the same time half and final.

Polars like subjetive-objetive, science-spiritual, reason-emotional, culture-nature, interior-exterior, mith-reality with each respective scale of grays, like the interaction they do, should coexist in the definition and the comprehension of the multidimensional man.

The search of a human that makes is the idea inspired by this project, results to be pertinent in the occidental truth is prefered the answers, the recipes and the saving formulas, beside the answers about the same how to do from this structure is not escape the administrators and communicators cannot escape from the organization.

Beside the respect for the people, it is only the respect to their identity -the human condition and the singularthe Administration and the Communication of today should propuse the respect of nature, towards the human beings that coexist of the planet. The discovery of the human genome said that the human beings are not superior from the rest of the species of nature, they are only different.

The text goes through a vast bibliographical journey in order to present and hold the functions, structures an location of the communication offices in the Spain organizations. The article is based on a research done whit 300 communication units in Andalucía, Spain.

In this article, we talk about intercultural communication from a pragmatic point of view. We will present, in detail, interaction notions, context, culture, and the proxemic theory. These factors will serve as a reflection around testimonies provided by an intercultural communication seminar held at the campus of Lovaina the New, in Belgium. Finally, we will present some notions of cultural shock, negotiation, and meta-communication, as key concepts to face conflicting intercultural relations and for achieving a satisfactory cultural integration.

In Colombia, due to the war for the territory and to violence, thousands of communities are submitted to forced displacements: this uncontrollable force which today, dislocates, expulses, de-situates millions of people from their spaces and submits them to the dictatorship of intolerance.

In the text, The De-winged Goddess, the body is analyzed as a space and the problem of forced displacements is approached from an esthetical and communicational perspec­tive. In the body expressions of the displaced person, there is a projective representation of his story, of his silent duels, the uncertainty that marks him, the problematic which in essence has restricted his liberty, and of the independence to be decided upon.

From the analysis of the content of 25 institutional bulletins of recognized public and private companies in Medellin, this paper points out the constant elements that makes this publication a fundamental scenario for the performance of the corporate communication professional with the purpose of spreading the official vision, also to align the public and to narrow the distance between the directive instances and other.

Considering the assessment of the facts, the treatment and manipulation of the informa­tion, and the meanings put in circulation through this mean, it states that the idea is to make possible the objectives closely related to the political function in the organization, in which the professional appears as an invisible spokesman of the officialdom.

To democratize communication has been a historic concern in critic communication studies in Latin America. However, characteristics currently assumed by media/citizens/information relation, from mediation processes at a public level, have led prior media which think in democratizing actions in media to crisis and have made possible - at the same time- the emergency of novelty experiences in this field.

This paper will present some characteristics of media/citizens/information relation in current Latin-American democracies, and analyze –in general terms, limitations presented in prior ways of thinking democratizing actions in the field of communication media. It will also present central research aspects on organizations’ experiences which are stated as a recently communication democratization objective (media social watch, citizen watch).