This research was specifically focused on the theatre of Universidad de
Concepción during the Popular Unit period (1970-1973). The objective was to
analyze social imaginaries of democracy and scenic art present in this artistic
group of southern Chile. By applying deep interviews to key actors, as an
instrument to collect data, and through a qualitative analysis with the ATLAS/
TI Show, it was possible to establish that social imaginary of art and democracy
were part of a political project where art was part of the regeneration proposed
by the left-wing politics of that period.

This work begins describing the deep, wide socio-economic and political crisis that Spain is going through, a country in which the downfall of the pillars on which the inherited franquist regime is sustained (monarchy, elite consensus, bipartidism and the social State) is clearer every day. The neoliberal offensive, which has systematically plunged the working classes around the world into poverty, had an explosive social rupture point in our country expressed in the 15 May of 2011 movement (15M), which evidenced a deep crisis of legitimacy and representativity, to which Podemos, the party led by Pablo Iglesias, has managed to give an answer through the construction and communication of a participative, radically democratic discourse in order to fight for conquering the hegemony, referred to political theorists as Gramsci and Laclau. This has been used to build a new way of leadership and the articulation of a media strategy coherent to the reality of the country, dominated by mass media as powerful, decisive actors of the political process, while the citizenship is featured to be apathetic and unconfident about the Politic. The discourse configuration, based on concepts such as caste, people, regime crisis and constitutive process, has had a great reception in the society, and that was confirmed more a more in the elections, at which we could witness the collapse of the bipartidist system and a radical change of expectations in the Spanish political system; popular sovereignty, democracy and the Spanish people’s future are in play, and Podemos promises to be the player who is going to decide the game direction.

To democratize communication has been a historic concern in critic communication studies in Latin America. However, characteristics currently assumed by media/citizens/information relation, from mediation processes at a public level, have led prior media which think in democratizing actions in media to crisis and have made possible - at the same time- the emergency of novelty experiences in this field.

This paper will present some characteristics of media/citizens/information relation in current Latin-American democracies, and analyze –in general terms, limitations presented in prior ways of thinking democratizing actions in the field of communication media. It will also present central research aspects on organizations’ experiences which are stated as a recently communication democratization objective (media social watch, citizen watch).