This paper’s main objective is to critically analyze the forms of meaning and redefinitions of identity in young people from the urban area of the city of Villavicencio (Colombia) against their cultural, media and consumer technology, which involves diagnosing the preferences regarding with cultural, media and technology for young people located in this area in the city of Villavicencio, Colombia.

The main objective of this study was to investigate what adolescents consumers vulnerability produces in a virtual environment. A qualitative approach was selected, using documentary research as the method. Data were collected in the virtual environment of Capricho Journal, specifically in Fashion and Beauty sections from January 2013 to June 2014. Research results identified gender, self -concept, socioeconomic condition, lack of knowledge, little experience in consumption, motivation, stigma and discrimination, norms of adolescent sub-culture, excess of information, and the excessive use of Internet as aggravating factors of adolescent consumers vulnerability. The most relevant vulnerability characteristics were: no confidence in terms of self-image, materialism, insecurity, loss of wellbeing, lack of capacity to stand group pressures, confusion and vice in Internet.

This article explores how the combination of two factors: fear and
consumer’s society have become one of the key growth drivers
of shopping mall in Colombia and especially in Medellin. In these
places, the consumption of products and services is encouraged
and at the same time, consumers are invited to escape from the
inherent dangers of living in a contemporary city.

Recuperando el papel de la ideología como componente clave de la cultura política y considerando el rol de los medios masivos de comunicación como agentes y referentes ideológicos, este trabajo sintetiza resultados parciales de una investigación mayor sobre las condiciones psico-socio-políticas que intervienen en la estructuración de las prácticas cotidianas de consumo de información política. Primero, se discuten las condiciones de selectividad ideológica de las audiencias, entendiendo al consumo mediático de información política como práctica socio-cultural. Segundo, se describe el
contexto del mercado local en la ciudad de Córdoba-Argentina, y en el plano metodológico se informan las bases teóricas y técnicas del Análisis de Clases Latentes, como método probabilístico de particular utilidad en la modelización de comportamientos complejos. Mediante la aplicación de este procedimiento a los datos de una encuesta poblacional semi-estructurada realizada en 2010 sobre una muestra por cuotas de 395 cordobeses, se identifican perfiles transversales al consumo informativo en televisión, diarios y radio, sin dejar de reconocer la especificidad con que sus preferencias se enmarcan dentro de cada formato mediático

In this article, presented as the final report of the research “Juvenile Audiences’ Education: a pedagogical proposal before media consumption habits,” there is a phenomenological analysis of social communication media consumptions such as: television, radio, press, and Internet. In this analysis, we call the attention about the need for educating audiences as a reply to the needs of juvenile population’s criterion formation, where despite the evidenced critical sense there has been established factors which participate in the full execution of freedom.

This paper aims to contribute to the study of youth and cultural consumptions,
starting from the analysis of the theoretical and methodological principles that
guide the current researches on practices and representations of consumption
in contemporary societies. Taking some argentinian advertisements from the
last decade as reference, this article propose the use of the concept of hegemony
as a way to solve the dichotomy between domination and integration seen on
present debates about the sense of youth practices. The procedure to reach
this objective consists on a brief revision of the main authors in this field and the
examination of the way in which the media signifies youth, considering speech
analysis and sociology of consumption as principal theoretical references.