M. C. Bermeo Giraldo, S. . Guisado Gómez, and A. . Valencia-Arias, “Determining Factors for the Adoption of Digital Marketing in SMEs: an Exploratory Study”, Semest. Econ., vol. 24, no. 57, pp. 217–237, Jul. 2022, doi: 10.22395/seec.v24n57a11.