ESCOBAR MORENO, Nelcy Rocío. INTEGRATED MARKETING COMMUNICATIONS: A CONCEPTUAL APPROACH TO THE EVOLUTION OF THE CONCEPT. Semestre Económico, [S. l.], v. 17, n. 35, p. 161–192, 2014. DOI: 10.22395/seec.v17n35a7. Disponível em: https://revistas.udem.edu.co/index.php/economico/article/view/937. Acesso em: 23 jun. 2026.