CADAVID GÓMEZ, Hernán Darío. MARKETING OF EMOTIONS The way to achieve fidelity Customer. Semestre Económico, [S. l.], v. 7, n. 13, p. 204–211, 2004. Disponível em: https://revistas.udem.edu.co/index.php/economico/article/view/1143. Acesso em: 18 apr. 2026.