La relación entre los creativos independientes de la televisión pública y la audiencia infantil
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Resumo
realizadores e pesquisadores independentes da televisão pública do Chile, da
Colômbia e do México, e a audiência infantil. Além disso, estabelece os critérios para
definir um público-alvo. Para este estudo de corte qualitativo, 21 questionários foram
aplicados aos realizadores de programas emitidos por meio dos canais de televisão
pública como TVN e Novasur do Chile, o canal Once e Canal 22 do México e Señal
Colombia, que receberam nominações ou prêmios nacionais e internacionais desde
sua transmissão. Os resultados evidenciam que a relação se dá por iniciativa própria e
não pelos canais. Ainda, esta é produzida tanto na fase criativa do projeto para testar
sua viabilidade quanto na etapa de produção dos conteúdos durante as gravações.
No entanto, identifica-se que não há um acompanhamento sobre a aceitação
e apropriação das mensagens produzidas e emitidas pelos canais de televisão,
especialmente naqueles que produzem propostas culturais e de entretenimento
educativo ' um dos objetivos da televisão pública. Finalmente, os criativos da
televisão oferecem uma série de recomendações importantes para o momento de
criar um projeto audiovisual infantil, que leva em consideração aspectos como a
pesquisa, os conteúdos, a produção e a participação da audiência.
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