From Parochialism to Cosmopolitanism in the American Audiovisual Supply? Netflix’s New Releases of Television Fiction in the United States and their Geographical Diversity
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Historicamente, a oferta de filmes e séries de TV nos Estados Unidos tem sido dominada pela programação nacional produzida por seus poderosos conglomerados de mídia, limitando significativamente a diversidade e pluralidade de opções que os espectadores americanos têm. A Netflix e outras plataformas de vídeo sob demanda parecem estar mudando essa situação, aumentando significativamente a disponibilidade nos EUA de ficção produzida em diferentes regiões do mundo, potencialmente expondo seus assinantes a novos estilos narrativos, cenários, etnias, nacionalidades, idiomas e características culturais. O presente estudo, com base na metodologia de análise de conteúdo, analisa a origem geográfica e o tipo de financiamento das estreias mensais da Netflix nos Estados Unidos de janeiro de 2017 a junho de 2018, a fim de discutir o grau em que a plataforma aumentou a disponibilidade de conteúdo estrangeiro nos EUA e as implicações do acima exposto no enriquecimento da diversidade vertical no consumo de seus assinantes. O documento conclui que, embora a Netflix tenha aumentado substancialmente a oferta de séries estrangeiras em seu serviço nos EUA, um número considerável das importações vêm de países com alto grau de 'proximidade cultural'. Discussão. O artigo conclui discutindo a possível 'americanização' de produções, formatos e gêneros audiovisuais estrangeiros comprados ou produzidos pela Netflix.
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