Marketing simbiótico. Uma aproximação para o conceito de uma revisão teórica
Conteúdo do artigo principal
Resumo
a definição do conceito de diferentes autores desde as primeiras contribuições. Isso é feito através de uma metodologia de busca conceitual na qual são estabelecidos os principais autores e as tendências do estudo conceitual. A principal conclusão é que é uma questão que, embora já tenha sido desenvolvida, passou por diferentes conceitos que levam a uma baixa clareza em sua própria definição, uma unificação e constância no reconhecimento das principais contribuições da os autores, evidenciando a necessidade de consolidar as contribuições e, dessa forma, reconhecer e fortalecer os estudos empíricos das mesmas.
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Detalhes do artigo
Seção
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- O uso com fins diferentes ou a publicação em outro site se requer da autorização por escrito do editor da revista.
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Referências
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