Toward a Comprehension of Television Audiences Transnational Nature Imaginaries, Desterritorialization, Hybridation, Globalization

Abstract

This text proposes a second thought to television audience
transnational nature assuming that this exceeds a specific
circumstance of migrants and that due to economy globalization
of communication it installs on the nature of communication
processes. In the first part, .a conceptualization of what is
transnational applied to audiences will be proposed, and in
the second part, the argument that this transnational character
has been originated in the development and massification of
digital technology and the processes of economy globalization
which have allowed the consolidation of media translational
corporations is developed. In this sense, transnationality of
audiences exceeds specific circumstances linked to migrations
and is installed on the nature of communication developed in
society