Advertising as the Cause for Goggle’s Defeat in the 'Right to be Forgotten' Ruling

Abstract

This article proposes a critical reflection on the case of the
Spanish internet user Mario Costeja in his fight against Google
search engine. Mario Costeja exercised his right of opposition
to the handling of his personal data against Google Spain, S. L.,
Google Inc. and La Vanguardia Ediciones S.L. The rejection of
both companies against his petition resulted in a claim before
'Agencia Española de Protección de Datos' that ended up in the
European Court of Justice. This article describes all the process
and collects all voices involved in the trial, with the purpose of
offering a reflexive construction of a pioneer judgment binding
upon all the member States of the European Union.