Beyond the Format. A Virtual Multimedia Library as a Cultural Entrepreneurship Proposal for Emerging Creators

Abstract

This article explores the theoretical approaches to the culture
as concept, its links with globalization, and the cultural
entrepreneurship development in countries like Colombia.
From the cultural entrepreneurship perspective, the definitions
related to theoretical propositions to the potential applications
based on the use of media and communication technologies
are considered. A virtual multimedia library is the outcome
of these relationships; the products in the design, advertising
and marketing areas by students is the main supply to build
a digital repository, a platform for exposition, spreading and
cultural entrepreneurship for emerging artists in the near future
that also make memory around communication possible to be
constructed.