Adolescents consumers vulnerability: a study in a virtual environment

Ana Paula Holanda Lima Ávila | Bio
Universidade de Fortaleza
Danielle Miranda de Oliveira Arruda | Bio
Universidade de Fortaleza


The main objective of this study was to investigate what adolescents consumers vulnerability produces in a virtual environment. A qualitative approach was selected, using documentary research as the method. Data were collected in the virtual environment of Capricho Journal, specifically in Fashion and Beauty sections from January 2013 to June 2014. Research results identified gender, self -concept, socioeconomic condition, lack of knowledge, little experience in consumption, motivation, stigma and discrimination, norms of adolescent sub-culture, excess of information, and the excessive use of Internet as aggravating factors of adolescent consumers vulnerability. The most relevant vulnerability characteristics were: no confidence in terms of self-image, materialism, insecurity, loss of wellbeing, lack of capacity to stand group pressures, confusion and vice in Internet.

How to Cite
Holanda Lima Ávila, A. P., & de Oliveira Arruda, D. M. (1). Adolescents consumers vulnerability: a study in a virtual environment. Anagramas Rumbos Y Sentidos De La Comunicación, 14(27), 101-122.


Download data is not yet available.

Send mail to Author

Send Cancel

We are indexed in