Colombian advertising agencies as domestic and international marketing agents

  • Adoración Merino Arribas Universidad Internacional de La Rioja (UNIR)
  • Rafael Repiso Caballero Universidad Internacional de La Rioja (UNIR)
Keywords: transnational corporations; globalization; advertising agencies; festival of advertising festival; Colombia

Abstract

This article presents a retrospective statistical analysis of the nationality of two elements: the advertising agencies based in Colombia with the largest number of awarded commercials within national and international festivals and the brands that these commercials represent according to the data collected by UNIR Ranking of Latin-American Advertising (2012-2013). The results show that, on the one hand, these companies are domestic and international marketing agents, and, on the other hand, the largest number of awarded commercials are those related to national resources and topics.

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  • Author Biographies

    Adoración Merino Arribas, Universidad Internacional de La Rioja (UNIR)

    Doctora en Ciencias de la Información por la Universidad de La Laguna. Profesora Adjunta de la Universidad
    Internacional de La Rioja (UNIR)

    Rafael Repiso Caballero, Universidad Internacional de La Rioja (UNIR)

    Doctor en Documentación Científica por la Universidad de Granada. Profesor Contratado Doctor en la Universidad Internacional de La Rioja (UNIR)

How to Cite
Merino Arribas, A., & Repiso Caballero, R. (11). Colombian advertising agencies as domestic and international marketing agents. ANAGRAMAS RUMBOS Y SENTIDOS DE LA COMUNICACIóN, 14(28), 51-66. https://doi.org/10.22395/angr.v14n28a3