Market investigation on the possible trends and the probable consequences for the strategic planning of marketing in the first decade of the new millenium
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Abstract
This paper shows the results of a prospective research over the tendencies that can influence upon the marketing proposals and actions throughout the first decade of the millennium, which tarns out to be especially important, in order for those in charge of the enterprise’s commercial action to carry out a strategic planning of their medium term activities. In this paper, the detected possible tendencies, along with the most probable consequences derived from them; are expounded in subject areas, in order to help those who wish to anticipate to what pre-visibly may occur in their field of activity