The Influence of WhatsApp on Analog Radio Stations

Abstract

This article aims to determine the characteristics of use and impact of WhatsApp in radial processes of analogue stations in Manizales (Colombia). As an instrument for the descriptive and quantitative methodology followed by this research, a sample was formed with 58 participants (directors, producers, and directors) assigned to 45 radio programs of 10 analogue stations in Manizales. A survey with closed and open questions was applied, as well as a semi-structured interview to test the hypothesis. Among the main results it was found that, on a daily basis, 74% of the participants use WhatsApp for production, and 83% use it to interact with the listeners during the program. Interaction by telephone, letters, and email is ousted by interaction through digital social networks, as well as through texts, calls and voice notes in WhatsApp. It is concluded that WhatsApp has already been installed as a working tool in the radio production processes, and that it is beginning to displace the use of the reporter recorder to some extent. In addition to this digital application, social networks transformed the way of producing and performing radio programming, and above all, the way in which listeners participate.