Vol 21, No 41 (2022): Julio-diciembre

Communication is one of the pillars that allow the vertebration of the organization’s strategy, thus the members of the enterprise can, besides getting to know, make part of the corporate organization. During the sanitary emergency, many actions were made by companies to stay afloat and with this in mind they have developed strategies that allow them to keep their public engaged, which ends up being a strong link in the fulfilling of organizational goals.

This research pretends to analyze the engagement of internal public of companies from the Ecuador un crisis times in 2020. For the development of this research, a poll was designed for the Communication Directors from companies within the country through the Google Forms platform. The results allowed the establishment of the different strategies put into place by the companies for keeping the engagement of their collaborators, taking into account that from the total of the polled companies a 68.6 % of them had to reorient their internal communications strategies; for that, a series of campaigns have been developed, alongside a continuous information broadcasting, precaution messages, emotional support and enterprise communication; besides, the research found that engagement and actions performed by the company for making their internal public feel safer, both emotionally and work-wise while keeping it “direct”, make their collaborators feel noticed.

Although the civil conversation is fundamental for strengthening democracy, and despite the growth of the socio-digital networks as news sources, the citizen’s intervention in digital pages of news organizations hasn’t been fully studied yet in Latin-America. For that, from a theoretical point of view of the online political participation, this article analyzes the digital behavior of the online communities from sociodigital networks towards news published by a regional media company from its official Facebook page. For that, a combination of quantitative and qualitative methodologies was used in different stages in order to reveal and analyze the reactions ad comments shared publicly about a post originated from Women’s Day. The results obtained make evident that negative opinions and criticisms are always preponderant but, furthermore, they grow on time. Likewise, while the participations are predominantly from women initially, then profiles identified as male end up dominating the conversation. With this, comments start becoming uncivil and end up becoming examples of gender violence and hate messages. In fact, the public identification of the profiles doesn’t seem to mitigate the level pf aggression of these interventions. The research concluded that this debate needs deeper studies on the regulation of messages inviting to violence to avoid echo chambers and silence spirals that might potentiate de social polarization.

This article has as its main objective performing an analysis of the journalistic roles performed by the media in Ecuador during the State of Emergency due to COVID-19 between March and September 2020. The methodology employed consists of a content analysis with an analytical and descriptive approach of the news broadcasted in the main media tv, radio, printed and digital platforms in Ecuador; in which the presence of six journalistic roles was measured: interventionist, vigilant, loyal-facilitator, info-entertaining and civic and service roles. Trough the method of the built week, a sample was designed in systematic-stratified manner, this method is framed within the Journalistic Role Performance (JRP) project. 1932 informative pieces were analyzed: 574 news in printed media, 488 news in TV media, 248 in radio stations, and 622 in online media. Coding was performed through a code book and application of analysis tokens created as part of the JRP project. The results displayed that the journalistic roles highlighted during Ecuador’s confinement were the interventionist, vigilante info-entertaining and civic ones. In the conclusions, a relevant fact is that despite of not having a predominant role, the presence of the info-entertainment over the civic and service role is relevant; i.e., the news about the pandemic were more emotional and sensationalist, mostly on TV. Likewise, more space was given to the journalist for its interpretation, which contributed more information from his/her subjectivity.

The changes in the way of working within organizations and the restrictions pushed by the COVID-19 pandemic generated adaptations in the way of communicating to different publics related to the institutions, particularly in the way of interacting with their internal publics.

This research has as its main objective the impact on the status, functioning and adjustments of internal communications in the pandemic. For this, organizations belonging to the Great Place to Work® Raking 2020 in Chile were observed. The analysis was performed in five months after the beginning of the sanitary emergency,

This research of exploratory type employed a self-made poll that was applied through mailing and phone lines of the institutions within the Great Place to Work® ranking.

Among the main results, the study highlighted that the internal communication is a relevant actor of the development within an organization, especially in times of crises. This is confirmed, because the 88 % of these companies has an exclusive area for internal communication, those who due to the pandemic had to change their focus from training, benefits, and recognitions to their personnel in 2019 to containment of an external crisis, security, and prevention of work- related accidents in 2020.

After the analysis, it is possible to glimpse at the institutional changes, the internal reorganization, and the emergent topics such as work-life balance, work team, COVID and care for workers.

Social networks are used by digital content producers to teach the formulas of a journey that becomes the consumption of information, destinations, products and services. This research aims to understand the ways in which blogs and social media are used both by content producers and their audience and reflect on how the pedagogies that are in operation in these spaces influence the consumption of travel by teaching different ways of traveling. The way of carrying out the research was inspired by Cultural Studies and based on various artifacts, mainly blogs and social networks. Data collection was carried out between 2015 and 2018, during which the posts and interactions of the audience were monitored on eleven blogs and Facebook and Instagram profiles whose content is about travel and interviews were carried out with those responsible for the content produced for these media. For data processing, content analysis was used. The results demonstrate that traveling is presented in these spaces as a product, “commercialized” through photos, videos, narratives and live broadcasts. The content producer converts his experiences into reports for an audience that consumes them on the other side of the screen. It is concluded that part of this content promotes the spectacularization of traveling whose consumption carries promises related to social status and the appreciation of the product “I”. On the other hand, there are initiatives that show the power of travel as a cultural practice capable of producing other meanings, connecting people, ideas and collectively building knowledge.

The project “Cineduka: diversity and childhood” was implemented in five public schools in the O’Higgins regions in Chile as an initiative of qualitative character that had as its purpose contributing to the dialogue and reflection between teachers and students in the 7th grade of elementary school regarding topics such as respect and value of the ethnic and cultural diversity. For that reason. An educational and intercultural intervention program was executed with the teaching staff of these institutions with the objective of envisioning and establishing a dialogue on cinema and interculturality in the classroom.

The execution of Cineduka incorporated several activities of analysis of movies, beside pedagogic and creative activities for representing the students’ learnings through the creation of student’s cinema shorts. Thus, the project aimed towards sensitizing and promoting learning of intercultural nature such as empathy towards difference, respect and no-discrimination among peers, as well as the questioning of the reproductions of negative stereotypes linked to migration.

Among the results of the project, the following is highlighted: fourteen cinema shorts made by the students, which are productions that display the interests, reflections, and problems of the students regarding diversity. For this, this article contains a document and narrative analysis of the film language and the meanings that are evoked by film creations, linked to a deep reflection on the importance of promoting a non-discriminatory and dialogued teaching.

The objective of this article is to explain how the media frame masculinities in Mexico. Therefore, it tries to answer how they are framed from gender, culture and power, what is broadcast in the news and in a soap opera, about men. Currently and during the pandemic, the consumption of information through social networks has increased in Mexico, so it is pertinent to know what is being disseminated and how, through images and narratives, the socialization of masculinity. Thus, with a qualitative methodology and with virtual ethnography tools, a typology of images and a coding of the narratives of El Universal Online, Aristegui Noticias and the program La Rosa de Guadalupe were carried out, which were published from March to December 2021, on the Facebook platform. With the use of concepts from feminist theory and sociology, the theoretical and empirical implications of the framework are analyzed and a description is made of the representations of masculinity in its relationship with femininity and sex-gender diversity, in the Mexican sociocultural context. The finding is the reproduction of a certain hegemonic hypermasculinity in the media, through the genre where different performances are organized; of the culture that generates symbolic processes of difference/indifferentiation; and of the power that is exercised over the same masculinities and other gender representations, through different forms of violence.

This document reports the results of a research proposed with the aim of analyzing the uses and purposes that young people in the Colombian Amazon and Orinoquia give to devices, social networks and instant messaging applications. This is a study with a quantitative approach, descriptive design and cross-sectional. 516 young people of both sexes, between 14 and 28 years old, living in seven departments of Colombia participated. An ad hoc questionnaire- type instrument was applied, consisting of 25 items. The results indicate that, of the total participants, 67 % access social networks and instant messaging applications daily and 24,4 % access four or five times a week. The young people who consult them the most are those from Guainía, Guaviare and Amazonas, respectively; women more often than men; those aged 18 to 22, followed by those aged 23 to 28; and those with postgraduate, technology and professional studies. Facebook Instagram, Youtube and WhatsApp are the most consulted social networks and applications, respectively, especially for social, educational and leisure or fun purposes. These results are of importance, given that it is young people who have the greatest impact on the processes of social transformation through the new technological platforms for communication on the digital network.

The radio allows the intersection of the generating and receiving actors of communication, with the aim of producing messages that allow the reading of realities, of the historical context and cultural identity. This article aims to analyze orality as a social practice based on the creation of a radio program in primary school, which meets the needs of the context and the rescue of cultural identity. The approach employed in this research was qualitative, framed in action research, which allowed linking educational theory and practice. The study involved 19 third grade students from a public educational institution, who collectively built three radio programs, during the pandemic supported by digital technologies. The data collection instruments were the field diary, the orality evaluation scale, and the student perception rubric. The results show that the characteristics of interaction, pronunciation and vocabulary had the best performance levels during the construction of the radio programs, that the students value positively the interviews with relatives and people close to them about cultural aspects and the use of technological devices to strengthen oral expression. In the conclusions it is stated that the implementation of school radio as a didactic strategy contributes to improvements in the oral expression of students, the approach to radio language and the construction of evaluative parameters of orality in elementary school.