CHARACTERISTICS, PRODUCTION INSENTIVES AND THE AVAILABILITY TO PAY FOR ECOLOGICAL MILK IN MEDELLIN

Abstract

In this article, contingent valuation is used to evaluate the hypothetical improvements of the environmental quality of milk. Results show that it is possible to encourage its production given that the willingness to pay of the estimated demand for Medellin exceeds market prices and the opportunity costs of producing traditional milk, which during its production generates soil pollution and degradation, and where the Colombian environmental regulation units have problems involving regulations and control. Organic dairy can be part of green markets and an option for environmental self-regulation when finding that potential market with as many attributes as this one.