Let’s Go to the Mall! Consumption and Visualization of Fear in Contemporaneous Medellín

Abstract

This article explores how the combination of two factors: fear and
consumer’s society have become one of the key growth drivers
of shopping mall in Colombia and especially in Medellin. In these
places, the consumption of products and services is encouraged
and at the same time, consumers are invited to escape from the
inherent dangers of living in a contemporary city.