Post-Electing Scenario Analysis, MÉXICO 2012. A Look from Monterrey and its Metropolitan Area Opinion leaders

  • Juan Carlos Centeno Maldonado Universidad Autónoma de Coahuila
Keywords: political culture; opinion leaders; political socialization; mass media and social networking

Abstract

To carry out the proposal Analysis of Post-Electing Arena, ,
MÉXICO 2012, A look from Monterrey and its Metropolitan
Area Opinion leaders, 11 in-depth interviews were conducted
to representatives of political parties, journalists, academics
and representatives of NGOs and CSOs, which were submitted
to a subsequent detailed analysis supported by Nvivo program,
so that from their perspective as leaders of the regional setting
opinion, they would contribute to answer the research objective
that guides us: to comprehend the perception towards the
political culture of the opinion leaders in the state in the postelecting
Arena, Mexico 2012. During the ethnographic work, it
was emphasized on the contribution and impact of traditional
media and social networking to the knowledge of the electing
process in citizens.

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  • Author Biography

    Juan Carlos Centeno Maldonado, Universidad Autónoma de Coahuila

    Recibió los grados: doctor en Política Pública del Instituto Tecnológico y de Estudios Superiores de
    Monterrey; magíster en Ciencias con Especialidad en Comunicación del Instituto Tecnológico y de
    Estudios Superiores de Monterrey; sociólogo, en la Universidad Central de Venezuela, y licenciado en
    Educación, mención Ciencias Sociales, en la Universidad Católica Andrés Bello, Caracas, Venezuela. En la
    actualidad es profesor de Posgrado e investigador del Centro de Estudios del Derecho a la Información,
    Gobierno Abierto y Rendición de Cuentas (CEDIGAR), Academia Interamericana de Derechos Humanos
    de la Facultad de Jurisprudencia, Universidad Autónoma de Coahuila.

How to Cite
Centeno Maldonado, J. (11). Post-Electing Scenario Analysis, MÉXICO 2012. A Look from Monterrey and its Metropolitan Area Opinion leaders. ANAGRAMAS RUMBOS Y SENTIDOS DE LA COMUNICACIóN, 13(26), 23-41. https://doi.org/10.22395/angr.v13n26a1