Post-Electing Scenario Analysis, MÉXICO 2012. A Look from Monterrey and its Metropolitan Area Opinion leaders
Article Sidebar
Total or partial reproduction of the contents of the journal are authorized for educational, investigative or academic purposes as long as the source is cited. In order to make reproductions for other purposes, it is necessary to have the express authorization of the imprint or Sello Editorial of the Universidad de Medellín.
Main Article Content
Abstract
To carry out the proposal Analysis of Post-Electing Arena, ,
MÉXICO 2012, A look from Monterrey and its Metropolitan
Area Opinion leaders, 11 in-depth interviews were conducted
to representatives of political parties, journalists, academics
and representatives of NGOs and CSOs, which were submitted
to a subsequent detailed analysis supported by Nvivo program,
so that from their perspective as leaders of the regional setting
opinion, they would contribute to answer the research objective
that guides us: to comprehend the perception towards the
political culture of the opinion leaders in the state in the postelecting
Arena, Mexico 2012. During the ethnographic work, it
was emphasized on the contribution and impact of traditional
media and social networking to the knowledge of the electing
process in citizens.