“Cucumber Crisis” as a business opportunity for Spanish organizational companies

  • Ana Belén Fernández Souto
  • Montse Vázquez Gestal Universidad de Vigo
Keywords: Crisis; communication; Spain; public relations; opportunity

Abstract

This article is a reflection on “cucumber crisis” which affected Spanish agriculture producers in June, 2011 and which created a panic among European consumers. From the analysis of the crisis management, we will study several cases of public and private Spanish organizations which use the ““Cucumber crisis”” as a business opportunity and, specifically, as an opportunity for positioning and reputation before their pubic.

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  • Author Biographies

    Ana Belén Fernández Souto

    Licenciada y doctora en Publicidad y Relaciones Públicas por la Universidad de Vigo. Ha sido profesora invitada en universidades de Uruguay, Brasil, Chile, Costa Rica, México, Croacia, Italia y Portugal. Especializada en el ámbito de la comunicación organizacional

    Montse Vázquez Gestal, Universidad de Vigo

    Licenciada en Periodismo por la Universidad de Navarra y doctora por la Universidad Complutense de Madrid. Profesora titular de la Universidad de Vigo especializada en comunicación y creatividad publicitaria.

Published
2016-11-11
How to Cite
Fernández Souto, A., & Vázquez Gestal, M. (2016, November 11). “Cucumber Crisis” as a business opportunity for Spanish organizational companies. ANAGRAMAS RUMBOS Y SENTIDOS DE LA COMUNICACIóN, 15(29), 119-142. https://doi.org/10.22395/angr.v15n29a6