Soap operas as generators of gender stereotypes: the case of Mexico

  • Martha Estela Pérez García Universidad Autónoma de Ciudad Juárez
  • Sandra Adriana Leal Larrarte Universidad del Quindío http://orcid.org/0000-0003-1526-7413
Keywords: gender studies, Mexican soap opera, nation, inequality, sex-gender system, symbolic violence, media education, media law, positive discrimination

Abstract

Soap Operas have contributed to the reproduction of gender stereotypes that are introduced in the collective imagination as a normality. Their stories represent women with passive roles, victims of discrimination, violence, sexuality, and reification. The objective of this article is to analyze how stereotypes contribute to the maintenance of the sex-gender system as an inequitable cultural construct. The method used for its elaboration was a documentary investigation with data and testimonies about the roles played by female subjects in soap operas. One of the findings to be highlighted is the persistence of interpretations little attached to reality, which do not account for the transformation of the roles of modern life. Among the most significant conclusions of this article is the lack of commitment of television stations to contribute to cultural change by presenting real women as protagonists of their stories.
  • Author Biographies

    Martha Estela Pérez García, Universidad Autónoma de Ciudad Juárez
    Docente de la Universidad Autónoma de Ciudad Juárez desde el 2006, doctorada en estudios políticos, experta en estudios de género.
    Sandra Adriana Leal Larrarte, Universidad del Quindío
    Docente de planta de la Universidad del Quindío, desde el año 2006. Analista de medios, líder del grupo de investigación Semióticas de Ficción, ha publicado tres libros de texto al rededor del tema de medios.
Published
2018-02-13
How to Cite
Pérez García, M. E., & Leal Larrarte, S. A. (2018). Soap operas as generators of gender stereotypes: the case of Mexico. ANAGRAMAS RUMBOS Y SENTIDOS DE LA COMUNICACIóN, 16(31), 167-185. https://doi.org/10.22395/angr.v16n31a7

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