Linkage and Consumption of Fandom with the Marvel Cinematic Universe. (Phases 3 and 4)

Claudia Vélez Ochoa | Bio
Universidad Pontificia Bolivariana
Catalina Valencia Franco | Bio


The pop culture of entertainment appeals to vast masses of individuals who can share in the same appreciation and enjoyment. Among them are fervent fans, united by a shared passion for a singular narrative. When they coalesce into a fandom, they can achieve remarkable objectives. The Marvel Cinematic Universe exemplifies this phenomenon. Through superheroes and their stories, conveyed across diverse media, it has successfully cultivated a substantial base of enthusiasts over the years, globally recognized. Consequently, the consumption of the entire array of products and experiences offered by this universe is prevalent within this context.

The overarching goal of this research is to comprehensively analyze the influence of the Marvel Cinematic Universe on its fans, aiming to comprehend the impact on their consumption preferences. Moreover, the specific objectives encompass determining the impact of pop culture within the entertainment domain in contemporary society, assessing the evolution of the Marvel Cinematic Universe and its interrelation with fandom. Lastly, the study aims to dissect the influence on consumption preferences among fans of the Marvel Cinematic Universe. The contemporary accomplishments within the Marvel Cinematic Universe owe their existence to years of meticulous construction; every facet has been meticulously orchestrated and executed to forge the universe known today—one that has permeated the decisions and experiential aspects of numerous individuals within the franchise.


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How to Cite
Vélez Ochoa, C., & Valencia Franco, C. (2023). Linkage and Consumption of Fandom with the Marvel Cinematic Universe. (Phases 3 and 4). Anagramas Rumbos Y Sentidos De La Comunicación, 22(43), 1-22.


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