Mediation as a way to expand the creative universes of art and engineering
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Abstract
Contemporary sculpture is increasingly nourished by advances in materials and processes coming from science, engineering, and technology. These advances, initially developed for industrial purposes or everyday use, give rise to the emergence of a technical-artistic mediator, who establishes a strategic communication to allow the artist’s needs to be understood, transmitted, and transformed into tangible possibilities using the resources available in the nearby industrial sector.
This communication flows in both directions. The mediator manages process, engages both parties, minimizes bias, and encourages recognition of boundaries. This achieves an openness to learning and the expansion of knowledge, which generates the necessary confidence to venture into the construction of a new work. As a result, choosing materials and objects takes on greater significance, and expands the creative possibilities for both artists and technical innovation.
Locally, Art + Engineering, an engineering-based cultural company has contributed to the production of more than 200 works of art for national artists. It focuses on technical-artistic mediation, analyzed through the Theory of Mediations by Jesús Martín-Barbero, the principles proposed by Eduardo Ruiz and Sandra Massini’s model for strategic communication analysis. This article explores the fundamental concepts of these authors and their relationship with the works they produced. Moreover, it highlights the importance of technical-artistic mediation and presents the Theory of Mediations as a possible guide to understanding.
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References
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