A story to communicate science. A case study. Medellín Colombia
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Abstract
The objective of this research was to create and validate an educommunicative prototype: a story to communicate science (PM2.5) in a sample of drivers. The justification for this type of work is a result of the gap between the communication of science and common citizens. This is evidenced in studies on the subject, which make it difficult for the latter to appropriate the findings that scientists develop and how their lack of knowledge threatens life itself. The research used a qualitative method, which allows us to dwell on details and configure meanings from actors and their practices. Consistent with the method, the study used qualitative techniques as interviews to characterize target audiences, using WhatsApp, Instagram, and Facebook to convey a story, receive participants’ comments , and a semi-structured interview to specify obtained information. One of the findings was that topic PM2.5 was understood by drivers through icons, indexes, and sensitive everyday life symbols , incorporated in the prototype “Luis and Science Glasses”. This work can be scaled to a wider population to contribute to environmental air solutions. Thus, the incorporation of communicational components in exact science research is validated. In this horizon, communication becomes a field of intersection between research results and social knowledge appropriation.
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References
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