Recuerdos del bloqueo de Corona: Un estudio de caso de memes rumanos en Facebook
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Este artículo investiga cómo los memes dan forma a la memoria colectiva durante la pandemia de COVID-19 en las populares páginas de memes (MP) rumanas de Facebook. Centrándose en el período comprendido entre el 10 de marzo y el 15 de mayo de 2020, el estudio captura las fases críticas, incluida la respuesta inicial y las restricciones, el estado de emergencia, los desafíos sanitarios, la adaptación social y la transición a un estado de alerta. Este período de tiempo es significativo ya que abarca la comunicación visual temprana de las medidas preventivas, la implementación de bloqueos, la presión sobre los sistemas de salud, la adaptación a nuevas normas sociales y el cambio hacia una reapertura gradual. Utilizando análisis cuantitativos y cualitativos con estudios de casos, examinamos 1293 publicaciones de cuatro parlamentarios (Junimea, Ion Creangă, Omu Paiangăn y 2Meme). La recopilación de datos implicó la navegación manual y la herramienta de análisis de redes sociales Popsters, con análisis detallado de las macros de imágenes y memes de vídeo que más me gustaron. Los hallazgos revelan aspectos notables de la cultura de los memes durante la pandemia, destacando su impacto multidimensional en la formación de la memoria colectiva.
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