'Cucumber Crisis' as a business opportunity for Spanish organizational companies
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Published:
2016-11-11
Keywords:
Crisis, communication, Spain, public relations, opportunity
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Abstract
This article is a reflection on 'cucumber crisis' which affected Spanish agriculture producers in June, 2011 and which created a panic among European consumers. From the analysis of the crisis management, we will study several cases of public and private Spanish organizations which use the ''Cucumber crisis'' as a business opportunity and, specifically, as an opportunity for positioning and reputation before their pubic.
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How to Cite
Fernández Souto, A. B., & Vázquez Gestal, M. (2016). ’Cucumber Crisis’ as a business opportunity for Spanish organizational companies. Anagramas Rumbos Y Sentidos De La Comunicación, 15(29), 119-142. https://doi.org/10.22395/angr.v15n29a6