En la primera parte hay una presentación sintética del funcionalismo sociológico, y su relación histórica con el campo académico de la comunicación, según las fuentes oficiales. Se enfatiza el caso de América Latina y su percepción mítica de
la Sociología funcionalista, su desinformación sobre la situación en EE. UU., y el efecto de esta situación en el desarrollo conceptual de la comunicación en
Iberoamérica. En la segunda parte se desarrollan los puntos anunciados en la primera, subrayando la importancia de los medios de difusión para el campo académico de la comunicación, cerrando con un apunte prospectivo para la
comunicología posible.

Este artículo presenta una propuesta metodológica de análisis complejo del discurso que permite comprender, en el marco de la producción de sentido que el discurso como acción comunicativa simbólica genera de manera progresiva, la representación mediática que elaboró la prensa chilena acerca de un Estado-nación (Perú) y que, a lo largo del tiempo, cimienta en las audiencias un reforzamiento ideológico del conocimiento social que ha sido configurado en el proceso socializador de una nación

This paper Intends to tackle the topic of company communication media and
their role in interpersonal communication processes in middle-size organizations
of service sector in Medellín city (Colombia). The scope of this research is based
on the research Project: “More media than communication in organizations: evaluation of relation between internal media communication and information and interpersonal communication inside middle-size organization of service sector in Medellín city from a Corporative communication perspective,” a research in progress by CORPUS (Corporative Communication)Research Group, adscript to Universidad de Medellín School of Communications, and recognized in Category C by Colciencias.

This project clearly supports the statement that organizations under analysis
develop different communication processes with their audiences, mainly internal
processes directed more to information that to communication which impact
interpersonal communication processes. Middle-size organizations analyzed use
more mass media than communication media, because they rely more in the
mass media than in possible human interactions, thus preventing human
interactions and generating an information society and a mass society, every
day further from its essence: society

From the analysis of the content of 25 institutional bulletins of recognized public and private companies in Medellin, this paper points out the constant elements that makes this publication a fundamental scenario for the performance of the corporate communication professional with the purpose of spreading the official vision, also to align the public and to narrow the distance between the directive instances and other.

Considering the assessment of the facts, the treatment and manipulation of the informa­tion, and the meanings put in circulation through this mean, it states that the idea is to make possible the objectives closely related to the political function in the organization, in which the professional appears as an invisible spokesman of the officialdom.