Recommendations system for Digital Signage environments based on a smart tv-smartphone cooperation scheme
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Abstract
Advertisement in Digital Signage environments demands the enrichment of the classic approach of recommendation focused on individuals by means of the delivery of ads for a group of people observing a public screen. Even though the accuracy that can be achieved in the recommendations is important, the degree of novelty perceived by the users is even more important. This balance can be obtained not only through the improvement of the recommendation algorithms, but also through an adequate multiscreen cooperation scheme. Therefore, this paper proposes an approach for the construction of a recommendations system for Digital Signage environments based on a Smart TV-Smartphone cooperation scheme
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How to Cite
Martínez Pabón, F., Garzón Marín, V., Ospina Quintero, J. C., Ibarra Samboní, J. J., Caicedo Guerrero, J., Chantre Astaiza, Ángela, & Ramírez González, G. (2015). Recommendations system for Digital Signage environments based on a smart tv-smartphone cooperation scheme. Revista Ingenierías Universidad De Medellín, 13(24), 181–196. https://doi.org/10.22395/rium.v13n24a12