The new coordinates COMMUNICATION
Based on an ethimological, scientific and historical analysis on the concept of Corporate and Neocorporativism, the author gives a precise meaning to these concepts, which in many cases are ambiguous and lead to serious confusions.
Next, the aim is to answer to question as to how it happened the transition from Economy of Production to Economy of Information. The paper takes account of all information, cybernetical, communicational and techno-scientifical. to integrate this diversity. The author claims that the revolution in services which focused in human resources, quality and organizational culture, brought about the existence of three specifics worlds: institutional, organizational and marketing.
Author BiographyJoan Costa, Insituto Joan costaComunicador, sociólogo, diseñador e investigador de la comunicación social.
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