Digital Convergence: New Professional Profiles of a Journalist

  • Andrés Barrios Rubio Universidad de Bogotá Jorge Tadeo Lozano.
  • William Ricardo Zambrano Ayala Fundación Universitaria Panamericana
Keywords: journalism, profiles, interactivity, interactive, convergence, cybermedia


Journalism is changing with the development of Information
and Communication Technology (TIC abbreviation in Spanish)
and the emergence of new online media that are changing the
traditional work routines, content, production, distribution,
and consumption of information. This new stage is marked
by the digital convergence in its various dimensions and the
multiplication of new platforms, tools, and formats reception,
dissemination and interaction that invite to change journalists’
professional profiles and to give a second thought to their new
skills to practice. To build the new profile of the journalist, a
qualitative and quantitative research through surveys, depth
interviews and discussion groups applied to the various actors
of media companies and managers of journalism programs
in Colombia were conducted from three professional skills:
business-technological, content communicative and users
professional. It was concluded with the construction of a map of
competencies of a journalist in a digital context, among others,
to produce contents, languages and multimedia narratives. to
implement technologies and networks, to create informative
and interactive formats consistent with the preferences of the
audience, and to adapt to the new communication ecosystem.

  • Author Biographies

    Andrés Barrios Rubio, Universidad de Bogotá Jorge Tadeo Lozano.
    Comunicador social-periodista, especialista en Edición Digital y Multimedia, magíster en Administraciónde Empresas con especialidad en Dirección de Proyectos, doctorando en Contenidos de Comunicación enla Era Digital. Actualmente, director Emisora Óyeme UJTL, coordinador Programa de Tecnología en ProducciónRadial y docente asociado II del Programa de Comunicación Social-Periodismo de la Facultad deCiencias Sociales de la Universidad de Bogotá Jorge Tadeo Lozano.
    William Ricardo Zambrano Ayala, Fundación Universitaria Panamericana

    Comunicador social-periodista, administrador de Empresas, mercadológo y publicista, especialista en Gerencia
    en Recursos Humanos, especialista en Comunicación Visual, magíster en Comunicación, doctor en
    Sociedad de la Información y del Conocimiento, posdoctorado en Dispositivos Móviles. Actualmente, director
    del Programa de Comunicación Social de la Facultad de Comunicación de la Fundación Universitaria

How to Cite
Barrios Rubio, A., & Zambrano Ayala, W. R. (1). Digital Convergence: New Professional Profiles of a Journalist. Anagramas Rumbos Y Sentidos De La Comunicación, 13(26), 221-240.


Download data is not yet available.