The social responsibility of corporate communication: Action dynamic social transformation

  • Ana María Suárez Monsalve Universidad de Medellin

Abstract

The Corporative communication convokes towards a new way of exercising communication in and from the organizations, with ethics, responsibly and ample in its social effects in a way that contributes to the managerial development, without forgetting about the citizens who act within and around it. All communicative actions promoted by managerial interests that conceal individual interests must represent collective purposes and respond, then, to the managerial ethics of generating a conscience over the values that contribute to a more humane survival.

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  • Author Biography

    Ana María Suárez Monsalve, Universidad de Medellin
    Docente-Investigadora, Facultad de Comunicación Universidad de Medellín.
How to Cite
Suárez Monsalve, A. (11). The social responsibility of corporate communication: Action dynamic social transformation. Anagramas Rumbos Y Sentidos De La Comunicación, 1(2), 91-98. Retrieved from https://revistas.udem.edu.co/index.php/anagramas/article/view/1234
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Articles