The art of speaking for another. Spokesmen: Stories, notions and ideas
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Abstract
A spokesperson is a speech-holder, that is, a person designated by an organization in order to express the authorized messages on its behalf. His/her work is transcendent since the opinion or information delivered to a specific public operates as a guide for decision makings, so that those who receive the message would adopt a position towards the organization.
Much more than mere technical recommendations on how a spokesperson should operate, this text presents some stories and anecdotes in order to illustrate its tranÂscendence in the organizational communicative processes, its formation needs, the communication abilities it requires, and some clues so that the organizations make take advantage of their stardom role in critical moments.
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