Internal Communication: Characterization and Analysis of the Work Performed by Companies within the Great Place to Work, in Chile
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Abstract
The changes in the way of working within organizations and the restrictions pushed by the COVID-19 pandemic generated adaptations in the way of communicating to different publics related to the institutions, particularly in the way of interacting with their internal publics.
This research has as its main objective the impact on the status, functioning and adjustments of internal communications in the pandemic. For this, organizations belonging to the Great Place to Work® Raking 2020 in Chile were observed. The analysis was performed in five months after the beginning of the sanitary emergency,
This research of exploratory type employed a self-made poll that was applied through mailing and phone lines of the institutions within the Great Place to Work® ranking.
Among the main results, the study highlighted that the internal communication is a relevant actor of the development within an organization, especially in times of crises. This is confirmed, because the 88 % of these companies has an exclusive area for internal communication, those who due to the pandemic had to change their focus from training, benefits, and recognitions to their personnel in 2019 to containment of an external crisis, security, and prevention of work- related accidents in 2020.
After the analysis, it is possible to glimpse at the institutional changes, the internal reorganization, and the emergent topics such as work-life balance, work team, COVID and care for workers.
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