Digital transformation as the basis of strategic SME positioning in Mexico: a literature review
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Abstract
Digital Transformation is essential for SMEs in Mexico. It affects business models, value propositions, and supply chains. More than technology, it implies a change in business mentality and is a need and challenge prevailing in various sectors. The objective of this research is to explain how digital transformation and maturity impact the strategic positioning of SMEs in Mexico. Topics such as process digitization, digital capabilities, and the current situation of SMEs in Mexico in these fields are also explored. A literature review was carried out to analyze various documents, focusing on the presence of keywords of the descriptors: Industry 4.0 and SMEs, process digitalization, digital transformation, digital maturity, digital transformation phases, digital capabilities, technological markers, and virtualization. Among the most significant
results we have, is that process digitalization is crucial in Industry 4.0, but companies face challenges adopting them because of technological maturity. Using digital technologies, digital transformation optimizes communication, collaboration, and decision-making in organizations. Digital capabilities, encompassing skills and processes, enable an entity to add value to its strategy through efficient digital tool use. Digital maturity becomes crucial for the effective implementation of digital technologies and the improvement of strategic positioning. In this context, progress in process digitization, the strengthening of digital maturity, and the development of digital capabilities are imperative for SMEs in Mexico.
This process has a direct impact on productivity, efficiency, and strategic positioning, and these aspects are increasingly determined by the digital age. The possibility of future studies that evaluate maturity and specific digital capabilities is suggested, to promote technological development in the small and medium-sized enterprise sector.
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