Recommendations system for Digital Signage environments based on a smart tv-smartphone cooperation scheme

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DOI: https://doi.org/10.22395/rium.v13n24a12
Keywords:
recommendations systems, ubiquitous advertising, aggregation techniques, digital signage, Smart TV.

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Francisco Martínez Pabón
University of Cauca image/svg+xml
Víctor Garzón Marín
University of Cauca image/svg+xml
Juan Camilo Ospina Quintero
University of Cauca image/svg+xml
Jhon Jairo Ibarra Samboní
University of Cauca image/svg+xml
Jaime Caicedo Guerrero
University of Cauca image/svg+xml
Ángela Chantre Astaiza
University of Cauca image/svg+xml
Gustavo Ramírez González
University of Cauca image/svg+xml

Abstract

Advertisement in Digital Signage environments demands the enrichment of the classic approach of recommendation focused on individuals by means of the delivery of ads for a group of people observing a public screen. Even though the accuracy that can be achieved in the recommendations is important, the degree of novelty perceived by the users is even more important. This balance can be obtained not only through the improvement of the recommendation algorithms, but also through an adequate multiscreen cooperation scheme. Therefore, this paper proposes an approach for the construction of a recommendations system for Digital Signage environments based on a Smart TV-Smartphone cooperation scheme

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Article Details

Issue

Vol. 13 No. 24 (2014)

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Articles

The total or partial reproduction of the contents of the journal for educational, research, or academic purposes is authorized as long as the source is cited. For reproduction for other purposes, express authorization from the Sello Editorial Universidad de Medellín is required.

Author Biographies

Francisco Martínez Pabón, University of Cauca

PhD(c) en Ingeniería Telemática. Investigador Grupo de Ingeniería Telemática, Universidad del Cauca, Popayán, Colombia

Víctor Garzón Marín, University of Cauca

Ing. en Electrónica y Telecomunicaciones. Investigador Grupo de Ingeniería Telemática, Universidad del Cauca, Popayán,
Colombia.

Juan Camilo Ospina Quintero, University of Cauca

Ing. en Electrónica y Telecomunicaciones. Investigador Grupo de Ingeniería Telemática, Universidad del Cauca, Popayán,
Colombia.

Jhon Jairo Ibarra Samboní, University of Cauca

Ing. en Electrónica y Telecomunicaciones. Investigador Grupo de Ingeniería Telemática, Universidad del Cauca, Popayán

Jaime Caicedo Guerrero, University of Cauca

Ing. en Electrónica y Telecomunicaciones. Investigador Grupo de Ingeniería Telemática, Docente Universidad del Cauca,
Popayán

Ángela Chantre Astaiza, University of Cauca

Magíster en Marketing. Profesora de Planta Departamento de Ciencias del Turismo, Universidad del Cauca, Popayán,
Colombia

Gustavo Ramírez González, University of Cauca

PhD. en Ingeniería Telemática. Profesor de Planta Departamento de Telemática, Universidad del Cauca, Popayán, Colombia

How to Cite

Martínez Pabón, F., Garzón Marín, V., Ospina Quintero, J. C., Ibarra Samboní, J. J., Caicedo Guerrero, J., Chantre Astaiza, Ángela, & Ramírez González, G. (2015). Recommendations system for Digital Signage environments based on a smart tv-smartphone cooperation scheme. Revista Ingenierías Universidad De Medellín, 13(24), 181-196. https://doi.org/10.22395/rium.v13n24a12

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