Building Multi-Sector Partnerships for Progress with Strategic, Participatory Communication: A Case Study from Colombia
This study focuses on the use of strategic, participatory communication to build
multi-sector partnerships. A multidisciplinary literature informs the dimensions of
partnership formation and development. A case study from Colombia describes
the role of strategic, participatory communication in facilitating multi-sector
partnerships. Results indicate that partnerships require a clear expression of
collective commitment; avoidance of dominance by partners; agreement on
shared goals and key messages; and a transparent, inclusive and protracted
dialogic process to achieve synergy
Author BiographiesJuan Carlos Molleda, University of FloridaDepartment of Public Relations, College of Journalism and Communications University of FloridaBelio A Martinez, University of FloridaDepartment of Public Relations, College of Journalism and Communications University of FloridaAna Maria Suarez, Universidad de MedellínDocente-Investigadora de la Facultad de comunicación de la Universidad de Medellín
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