Building Multi-Sector Partnerships for Progress with Strategic, Participatory Communication: A Case Study from Colombia

  • Juan Carlos Molleda University of Florida
  • Belio A Martinez University of Florida
  • Ana Maria Suarez Universidad de Medellín
Keywords: Strategic communications; participatory communication; multi-sector partnerships

Abstract

This study focuses on the use of strategic, participatory communication to build
multi-sector partnerships. A multidisciplinary literature informs the dimensions of
partnership formation and development. A case study from Colombia describes
the role of strategic, participatory communication in facilitating multi-sector
partnerships. Results indicate that partnerships require a clear expression of
collective commitment; avoidance of dominance by partners; agreement on
shared goals and key messages; and a transparent, inclusive and protracted
dialogic process to achieve synergy

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  • Author Biographies

    Juan Carlos Molleda, University of Florida
    Department of Public Relations, College of Journalism and Communications University of Florida
    Belio A Martinez, University of Florida
    Department of Public Relations, College of Journalism and Communications University of Florida
    Ana Maria Suarez, Universidad de Medellín
    Docente-Investigadora de la Facultad de comunicación de la Universidad de Medellín
How to Cite
Molleda, J., Martinez, B., & Suarez, A. (11). Building Multi-Sector Partnerships for Progress with Strategic, Participatory Communication: A Case Study from Colombia. ANAGRAMAS RUMBOS Y SENTIDOS DE LA COMUNICACIóN, 6(12), 105-125. Retrieved from https://revistas.udem.edu.co/index.php/anagramas/article/view/711
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Articles