Building Multi-Sector Partnerships for Progress with Strategic, Participatory Communication: A Case Study from Colombia
Article Sidebar
Main Article Content
Abstract
This study focuses on the use of strategic, participatory communication to build
multi-sector partnerships. A multidisciplinary literature informs the dimensions of
partnership formation and development. A case study from Colombia describes
the role of strategic, participatory communication in facilitating multi-sector
partnerships. Results indicate that partnerships require a clear expression of
collective commitment; avoidance of dominance by partners; agreement on
shared goals and key messages; and a transparent, inclusive and protracted
dialogic process to achieve synergy
Downloads
Article Details
Section
Total or partial reproduction of the contents of the journal are authorized for educational, investigative or academic purposes as long as the source is cited. In order to make reproductions for other purposes, it is necessary to have the express authorization of the imprint or Sello Editorial of the Universidad de Medellín.