Vol 21, No 42 (2023): Enero - Junio

Anime is a Japanese audiovisual product with great popularity and consumption around the world, including Colombia. This study presents an analysis, from the Uses and Gratifications perspective, of the relationship between anime and the university population of Cartagena de Indias (Colombia), both students and professors, in order to understand how they consume it. They sought to identify the main reasons why consumption began and why it is sustained, measuring in turn the satisfaction obtained and how it has influenced their daily lives. The methodology was quantitative with an exploratory and descriptive scope. A mixed survey was applied through SurveyMonkey between March and May 2019 and 350 valid responses were received. Among the main findings, it was found that more than half of the participants began watching anime because it is different, complex, and diverse from other cartoons, as well as because of the aesthetics and drawing style. The main need they satisfy when consuming it is entertainment, to which they give a very high degree of satisfaction, and followed by learning. Likewise, it has inspired them to introspect about their lives, understand life better and grow up as a person. Similarly, they are aware of the influence it has on them, as well as the stimulation they receive to consume other Japanese cultural products.

Communication in the food industry builds brand value and is a determining factor transmitted, among other channels, by product packaging. Packaging is present in the final product selection process and has a major influence on the purchasing decision.All communication in the food industry is regulated by precise legislation, as messages alluding to health are very frequent and are used as a lure for the purchaser, forming the branding of brands. This research identifies and analyses different elements and factors that lead to the choice of one product over another, through a sample of seven brands of biscuits on the Spanish market, by means of an exhaustive content analysis of their packaging. The ingredients considered to be more natural, as well as the health benefits of the product, are the most important elements among those considered to be objective. The brand is the most relevant subjective element to persuade consumers. Children receive additional subjective stimuli, based on figures, shapes and colours adapted to their segment in order to attract their attention.

In the midst of the global fight against COVID-19, another evil is occurring: disinfodemia, a term that refers to the massive circulation of false information related to the virus, which helps to increase uncertainty and the number of infected or dead people. In the world, more than 6,000 pieces of information have been disproved, 9 % in Colombia, thanks to the journalistic teams of Colombia Check, La Silla Vacía, Maldita.es and AFP. The purpose of this work is to identify and study, through content analysis, 549 disinformation or inaccurate information that circulated in the country in relation to the pandemic, during the year 2020. A count was made of the false information, as well as of the categories established by the checking media, in order to determine their degree of falsehood, Media and channels through which they circulated, authorship, formats and types of misinformation, among others. The analysis reveals that social networks are 87,4 % of the spaces where false information circulates the most; however, the media and some public figures also contribute to a lower percentage of the problem, with 17 %. The vaccine we propose focuses on the education of future journalists so that they can exercise the necessary verification of the growing amount of information that invades society, and that citizens recognize the veracity of the sources of the information to which they have access. These are ways to combat disinfodemia, which can be as lethal as the virus itself.

This article collects the conceptions built through the journalistic caricatures published in Colombian mass media, and the way in which university students re-signify or appropriate said communicative product. After reviewing the conceptual elements about this product of the journalistic genre of opinion in which its types, categories, uses, graphic resources used and the impact they have on the construction of reality are defined, an instrument was applied to 150 university students, with whom the study analyzed the way of reading cartoons to identify changes in understanding, mood, and type of reception to the iconic information recorded there through a measurement instrument based on aspects of the Likert scale so that the participants could qualify a group of 10 cartoons published in different media. We sought to understand the way in which the public object re-signifies or appropriates said journalistic product and the impact it has on the way of reading events. It is concluded that the journalistic genre of opinion and caricature, as one of its expressions, maintains a close relationship with the way in which university students understand their context, but the existing gap between information and this age group is confirmed. It was found that young people who watch cartoons use them to reaffirm their convictions but little to make interpretations of reality that are dissimilar to their own.

The objective of this work is to carry out a documentary review around the netiquette concept, with the intention of delving into the phenomenon and preparing a complete and updated compilation of the rules that govern courtesy in digital communications. The interest of the topic addressed is justified by taking into account that the configuration of polite and safe environments on the Internet depends on behavior in online channels. For this reason, the knowledge and application of a specific protocol for cyberspace is convenient. Regarding the methodology, a subjective categorization, based on the localized rules, is added to the literary review. So this netiquette has been studied based on two classification criteria: some thematic dimensions, related to kindness, time management and legality; and its specific application in platforms and tools of daily use. Likewise, this action protocol has been graphically represented on the Internet, with the intention that these diagrams contribute to its rapid consultation and assimilation. The result is a multidisciplinary guide that can be applied and used as reference material in different environments: personal or labor relations, education, electronic commerce or research. The conclusions determine the multidisciplinary nature of netiquette, the specificity of these rules depending on the type of platform and the convenience of revising these rules, since the permanent technological innovation and the changing profile of digital audiences entail the need for a new netiquette

With a qualitative inductive study operated by the method of grounded theory (GT), observing the Uses and Gratifications framework for the consumption of digital platforms, we seek in this article to present empirical findings about the reasons that contribute to the search and consumption of information digital health, by Quilombola remnants of the Bairro Porto D’Áreia community, municipality of Estância, Sergipe. Here, we describe a clipping focused on the perspective of the motivation “caring for oneself and for the other”, in which we privilege the description of the need to understand information that identifies and diagnoses symptoms, origin of diseases, therapies, and medicines, and that encourages “taken decision-making about selfcare and the health of those closest to you”. With twelve in-depth interviews carried out, we report here the experiences of this group, which survives on the fringes of structures such as basic sanitation, balanced nutrition, areas of sports, education, culture, and hospital medical care. These subjects demand health care and maintain contact with digital technologies, so it is necessary to understand how they deal with and decide on health from this source of information. In this area, here we unveil the main experiences reported, motivations based on the subjects’ respective ability to choose, since the structuring conditions of the community end up modulating their daily practices regarding health. As a result, we observed among the interviewees that the search for self-care is related to self-diagnosis, medication use, adoption of treatments and preventive care practices for the elderly and children.

This article addresses technologies in education, especially the digital content curation and its use in education due to the amount of audio and video information available in a fragmented and non[1]systematized way which competes with other daily activities. Its objective is, based on research with professors, to present a proposal for a platform for curating content aimed at education, which is justified in view of the growing importance of the subject and discusses the consumption of media, the importance of understanding how education deals with the situation and how media content needs and can be used by educators as valid forms of knowledge construction. Therefore, Thus, the work brings a bibliographic review on content curation and from qualitative, documentary and field research, with data collection of a questionnaire applied with teachers, as well as a survey of others curation systems, presents as a result a digital resource that mixes media and didactic contents to be used by teachers in their everyday activities, with a view to facilitating the use of new pedagogical and technological solutions at school.

The aim of this study is to present a proposal for a relational and communicational model for coordination instances, (sectoral bureau) led by the National Learning Service (SENA in its Spanish initials). This framed in a study of perception of the relationship and communication process in actors linked to the sectorial boards belonging to the macro industrial sector: Jewelry -Watchmaking, Leather - Shoes - Leatherwork, developed in 2020. All this with a descriptive study and a mixed approach, through instruments such as surveys and interviews with semi-structured questionnaires. In addition, detailed reviews of previous studies, institutional documents, as well as the analysis of communicational aspects of some coordination instances in other countries, very similar to the SENA sectorial bureau in Colombia were considered. It infers that the actions carried out did not achieve that all those linked to these bureaus understood and appropriated the most significant aspects that derive from these instances. In addition, communicative processes of course consistent and permanent oriented to the relationship and give visibility were not observed. Therefore, it was seen the need to establish a model that will provide methodological guidelines that will facilitate planning and communicational and relational management, for the strengthening of the relationship and visibility of these instances at the national and international level. Above may become a valid reference for systems equivalent to these instances in Latin America.