PERCEIVED ADVANTAGES AND INFLUENTIAL FACTORS OF THE IMPLEMENTATION OF E-COMMERCE IN COLOMBIAN COMPANIES
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Abstract
The objective of this article is to explore the relationship between the perceived advantages and the influencing factors of the implementation of electronic commerce (EC). For this purpose, we worked with a sample of 68 Colombian companies that do EC. An online questionnaire was applied to these with twenty items that were grouped into two constructs: influential factors and perceived advantages. The data analysis was done through structural equation modeling using the partial least squares method (pls-sem), with which the hypothesis was tested that the influential factors for the decision to implement EC are directly related to the perceived advantages. Furthermore, it was proven that the two constructs are consistent with the theory and with the measurements of the structural model. The findings obtained serve to strengthen the theoretical heritage of research on EC, and have implications in the business field.
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