Analysis of the contextual behavior of the user and its relation with the consumption of mobile applications

Abstract

The mobile applications market is growing rapidly, capturing the attention on the analysis of the consumption of applications to improve their recommendation and the satisfaction of the user. The analysis is based on the search for information that allow explaining the occurrence of events of the life cycle of the applications. In this sense, several studies show a strong relation between such events and information about the current contextual situation of the users and their application consumption record. Nevertheless, the mentioned studies do not take into account the relation existing between the contextual dimensions status record (known
as CUBe), and the occurrence of application life cycle events, but it was taken into account for this research work. Therefore, a statistical analysis about an actual dataset is presented, evidencing a strong relation between the CUBe and the launch of a set of applications. Finally, a scenario where these relations can be used for enriching recommendation systems for mobile applications is described.