Rethinking political culture through consumerism: the politicization of shopping and its relation to Brazilian companies

Main Article Content

Fabián Echegaray

Abstract

The notion of political culture has centred on formal political institutions as interlocutors of individuals. However, the increasing economic power of corporations and their programs of social responsibility, along with higher levels of confidence, personal efficiency and mobilization amongst consumers aimed at influencing the provision of goods and services that these corporations provide, demand a revision of the concept. The article looks at evidence which points to the politicization of consumerism in Brazil.

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Artículos resultado de investigación

Author Biography

Fabián Echegaray, Market Analysis

Doctor en Ciencia Política de la University of Connecticut, Estados Unidos, fue profesor de las universidades de Buenos Aires (Argentina), Federal de Santa Catarina (Brasil) y Trinity College (EUA). Actualmente se desempeña como director de la consultora de mercado y opinión pública Market Analysis y de la de la Asociación de Investigadores Wapor de Buenos Aires

How to Cite

Echegaray, F. (2012). Rethinking political culture through consumerism: the politicization of shopping and its relation to Brazilian companies. Ciencias Sociales Y Educación, 1(2), 17-38. https://revistas.udem.edu.co/index.php/Ciencias_Sociales/article/view/816

References