Vol 21, No 41 (2022): Julio-diciembre

Communication is one of the pillars that allow the vertebration of the organization’s strategy, thus the members of the enterprise can, besides getting to know, make part of the corporate organization. During the sanitary emergency, many actions were made by companies to stay afloat and with this in mind they have developed strategies that allow them to keep their public engaged, which ends up being a strong link in the fulfilling of organizational goals.

This research pretends to analyze the engagement of internal public of companies from the Ecuador un crisis times in 2020. For the development of this research, a poll was designed for the Communication Directors from companies within the country through the Google Forms platform. The results allowed the establishment of the different strategies put into place by the companies for keeping the engagement of their collaborators, taking into account that from the total of the polled companies a 68.6 % of them had to reorient their internal communications strategies; for that, a series of campaigns have been developed, alongside a continuous information broadcasting, precaution messages, emotional support and enterprise communication; besides, the research found that engagement and actions performed by the company for making their internal public feel safer, both emotionally and work-wise while keeping it “direct”, make their collaborators feel noticed.

This article has as its main objective performing an analysis of the journalistic roles performed by the media in Ecuador during the State of Emergency due to COVID-19 between March and September 2020. The methodology employed consists of a content analysis with an analytical and descriptive approach of the news broadcasted in the main media tv, radio, printed and digital platforms in Ecuador; in which the presence of six journalistic roles was measured: interventionist, vigilant, loyal-facilitator, info-entertaining and civic and service roles. Trough the method of the built week, a sample was designed in systematic-stratified manner, this method is framed within the Journalistic Role Performance (JRP) project. 1932 informative pieces were analyzed: 574 news in printed media, 488 news in TV media, 248 in radio stations, and 622 in online media. Coding was performed through a code book and application of analysis tokens created as part of the JRP project. The results displayed that the journalistic roles highlighted during Ecuador’s confinement were the interventionist, vigilante info-entertaining and civic ones. In the conclusions, a relevant fact is that despite of not having a predominant role, the presence of the info-entertainment over the civic and service role is relevant; i.e., the news about the pandemic were more emotional and sensationalist, mostly on TV. Likewise, more space was given to the journalist for its interpretation, which contributed more information from his/her subjectivity.

The changes in the way of working within organizations and the restrictions pushed by the COVID-19 pandemic generated adaptations in the way of communicating to different publics related to the institutions, particularly in the way of interacting with their internal publics.

This research has as its main objective the impact on the status, functioning and adjustments of internal communications in the pandemic. For this, organizations belonging to the Great Place to Work® Raking 2020 in Chile were observed. The analysis was performed in five months after the beginning of the sanitary emergency,

This research of exploratory type employed a self-made poll that was applied through mailing and phone lines of the institutions within the Great Place to Work® ranking.

Among the main results, the study highlighted that the internal communication is a relevant actor of the development within an organization, especially in times of crises. This is confirmed, because the 88 % of these companies has an exclusive area for internal communication, those who due to the pandemic had to change their focus from training, benefits, and recognitions to their personnel in 2019 to containment of an external crisis, security, and prevention of work- related accidents in 2020.

After the analysis, it is possible to glimpse at the institutional changes, the internal reorganization, and the emergent topics such as work-life balance, work team, COVID and care for workers.

Although the civil conversation is fundamental for strengthening democracy, and despite the growth of the socio-digital networks as news sources, the citizen’s intervention in digital pages of news organizations hasn’t been fully studied yet in Latin-America. For that, from a theoretical point of view of the online political participation, this article analyzes the digital behavior of the online communities from sociodigital networks towards news published by a regional media company from its official Facebook page. For that, a combination of quantitative and qualitative methodologies was used in different stages in order to reveal and analyze the reactions ad comments shared publicly about a post originated from Women’s Day. The results obtained make evident that negative opinions and criticisms are always preponderant but, furthermore, they grow on time. Likewise, while the participations are predominantly from women initially, then profiles identified as male end up dominating the conversation. With this, comments start becoming uncivil and end up becoming examples of gender violence and hate messages. In fact, the public identification of the profiles doesn’t seem to mitigate the level pf aggression of these interventions. The research concluded that this debate needs deeper studies on the regulation of messages inviting to violence to avoid echo chambers and silence spirals that might potentiate de social polarization.

Las redes sociales son utilizadas por los productores de contenidos digitales para enseñar las fórmulas de un viaje que se convierte en consumo de información, destinos, productos y servicios. Esta investigación tiene como objetivo comprender las formas en que los blogs y las redes sociales son utilizados tanto por los productores de contenido como por su audiencia y reflexionar sobre cómo las pedagogías que están operando en estos espacios influye en el consumo de viajes al enseñar diferentes formas de viajar. La forma de realizar la investigación se inspiró en los Estudios Culturales y se basó en diversos artefactos, principalmente blogs y redes sociales. La recolección de datos se llevó a cabo entre 2015 y 2018, durante los cuales se monitorearon las publicaciones e interacciones de la audiencia en once blogs y perfiles de Facebook e Instagram cuyo contenido es sobre viajes y se realizaron entrevistas a los responsables del contenido producido para estos medios. Para el procesamiento de datos se utilizó el análisis de contenido. Los resultados demuestran que viajar se presenta en estos espacios como un producto, “comercializado” a través de fotos, videos, narraciones y transmisiones en vivo. El productor de contenidos convierte sus experiencias en reportajes para una audiencia que los consume al otro lado de la pantalla. Se concluye que parte de este contenido promueve la espectacularización de los viajes cuyo consumo conlleva promesas relacionadas con el estatus social y la apreciación del producto “yo”. Por otro lado, existen iniciativas que muestran el poder del viaje como práctica cultural capaz de producir otros significados, conectar personas, ideas y construir conocimiento de manera colectiva.

The project “Cineduka: diversity and childhood” was implemented in five public schools in the O’Higgins regions in Chile as an initiative of qualitative character that had as its purpose contributing to the dialogue and reflection between teachers and students in the 7th grade of elementary school regarding topics such as respect and value of the ethnic and cultural diversity. For that reason. An educational and intercultural intervention program was executed with the teaching staff of these institutions with the objective of envisioning and establishing a dialogue on cinema and interculturality in the classroom.

The execution of Cineduka incorporated several activities of analysis of movies, beside pedagogic and creative activities for representing the students’ learnings through the creation of student’s cinema shorts. Thus, the project aimed towards sensitizing and promoting learning of intercultural nature such as empathy towards difference, respect and no-discrimination among peers, as well as the questioning of the reproductions of negative stereotypes linked to migration.

Among the results of the project, the following is highlighted: fourteen cinema shorts made by the students, which are productions that display the interests, reflections, and problems of the students regarding diversity. For this, this article contains a document and narrative analysis of the film language and the meanings that are evoked by film creations, linked to a deep reflection on the importance of promoting a non-discriminatory and dialogued teaching.