Advertising regulation in the new consumer statute. Implications from the contract theory standpoint
Main Article Content
Abstract
In the contemporary mass hiring, the rapprochement between producers and/or suppliers of goods and services and the consumers is achieved mainly through advertising. This advertising has information elements aimed at the audience that intend to modify their consumption decisions, that is why the inclusion of 'subjective compliments by the advertiser' is allowed. Two questions arise from this situation: does what is said in the advertisements bind the advertiser? And in the case the advertisements are actually misleading, what juridical consequences branch out from that? The answers to these two questions vary according to the nature of the juridical relation existing between the parties, which can be civil, commercial or of consumption.
Downloads
Article Details
Issue
Section
You are free to:
Share, copy and redistribute the material in any medium or format
The licensor cannot revoke these freedoms as long as you follow the terms of the license.
Under the following terms:
Acknowledgment:
You must give proper credit , provide a link to the license , and indicate if any changes were made . You may do so in any reasonable manner, but not in any manner that suggests that the licensor endorses you or your use.
Non-Commercial:
You may not use the material for commercial purposes.
No Additional Restrictions:
You may not apply legal terms or technological measures that legally restrict others from doing anything the license allows.
Notices:
You do not have to comply with the license for items of material in the public domain or where your use is permitted by an applicable exception or limitation .
No guarantees are given. The license may not give you all the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.