Sustainable Tourism Management Model: the Urabá Case

Abstract

Tourism in Colombia has been one of the fastest growing economic lines, a situation that is evident both in consolidated and emerging destinations. Among the latter are those regions that, having a high tourist potential, have been directly or indirectly affected by the conflict, as is the case of the Urabá region. Despite this situation, the tourism sector in this region has made efforts to maintain itself, accompanied by programs, projects, plans and policies directed from the public, measures that, although they contribute to tourism, are linked to other sectors of the economy with a national and international impact due to the geostrategic location of this region. This work characterizes and analyzes the interventions that have been made from the public to support tourism, among which is the participation of Urabá in the Peace and Coexistence Tourism Program, to propose a Sustainable Tourism Management Model that integrates the value chain with the living forces, taking into account the management from the public and the perspective of the Sustainable Development Goals and other models of tourism management at the international level in such a way that it contributes to economic and social development in a more competitive and inclusive manner.